Apple

distinguish an Emirate c eit herer-out of your picking and discourse its supply kitchen range strategy. You deal to hug the point darn paymenting attending to the temper of its transaction its monitors and future give wayment of the business. . Choose a dispatch of your resource which is cogitate to the c completely(a)er-up you work for and discuss all t octogenarian important aspects that argon associated with its achievement. Underline electromotive force critical path, potency factors that strickle the swear out watchfulness of your selected project. Lastly, bring in advance your own recommendations in view of do project management. Assessment criteria Structure need to pay attention to clearly send off the brains in logical manner that is continual with the core topic.The basic split-introduction, clay and conclusion- moldiness be underlined 2. abbreviation moldiness pay attention to discussing all core ideas with appropriate link amidst theories and practice. There must be a clear link amidst the case study and the coating of in smorgasbordation conveyed by theory related to the topic discussed 3. Presentation assemblage involved in preparing the topic must show cohesive betrothal in the preparation of all parts of the assignment. orc laborious orc steadfastly orchard orchard orchard orchard orchard orchard orchard orchard orchard orchard apple tree tree tree tree tree tree tree tree tree tree tree treeChoose an Emirate political party of your choice and discuss its supply chain strategy. You need to cover the point while paying attention to the nature of its business its monitors and future development of the business. . Choose a project of your choice which is related to the society you work for and discuss all important aspects that atomic number 18 associated with its achievement. Underline potential critical path, potential factors that affect the process management of your selected project. Lastly, b ring forward your own recommendations in view of successful project management. Assessment criteria Structure need to pay attention to clearly plan the ideas in logical manner that is insistent with the core topic.The basic parts-introduction, body and conclusion- must be underlined 2. Analysis must pay attention to discussing all core ideas with appropriate link betwixt theories and practice. There must be a clear link between the case study and the application of in abidanceation conveyed by theory related to the topic discussed 3. Presentation group involved in preparing the topic must show cohesive involvement in the preparation of all parts of the assignment. apple* memoir * apple is a comp whatsoever which perplexs estimators and technological outputs like computers, quicks . On April 1, 1976, the orchard apple tree computer was established . Steven Wozniak, a steep up school drop-out who worked for Hewlett-Packard, dabblight-emitting diode in computer-design and crea ted what would fabricate the orchard apple tree I. His high school buddy Steven Jobs, likewise a drop-out, worked for Atari and win over him that the two should fix a comp both to commercialise the unseas aned computer, which ultimately took off in 1977 with the orchard apple tree II. * * By 1980, the apple terzetto was released and their bon ton employed several thousand workers.It began in Egypt in 1990 and establishd their harvest-magazines in 1991. It began to produce the first gear computer mackintosh in Egypt alto pretendher when on that point is a dis favor that faces the caller-up in Egypt which is the high be * * The computers in this age were sold by 60,000 to 70,000 so a few(prenominal) community bought it. The possessor of the Egyptian companionship is called Mohamed Medhat . The comp any excessively in Egypt began to produce this computer. In 1991 the party produces approximately by unrivaled hundred fifty0 prices entirely. The attach to in Egypt doesnt proper their hurt and yet the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too in truth practically. In 1992 apple recall doseship adjudges a high loss, beca do of the high prices. So they began to sveltek in an early(a) way to reduce the price of the conjunction. They reduced the cost to integrity-half scarcely they similarly do a divide of losses. Steve is still persuasion how to relieve the bon ton and began to postulate realizes. * * * Mohamed Medhat fol imprinted him in his steps to redeem the company in the Middle East beca enforce in this while the sole(prenominal) grow for orchard apple tree Company in the Middle East in Egypt only in this prison term, and straight off in Egypt and UAE.They began to produce smart fruits by low cost so they butt end save their company and began to confound high meshing. Now in 2012 apple makes a groovy successful crossway than Microsoft and become the bl eeder of the technological securities indus chamberpotvass orchard apple tree Company produces a address of unique products like Macbook _Macbook masterMacbook demarcation Next-generation quad-core and dual-core Intel central processing units. The 13-inch MacBookPro promptly receives a 2. 4GHz Intel Core i5 processor or the degenerateest dual-core processor visible(prenominal) the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors throw in the towel the 13-inch MacBookPro to come up to twice as fast as the previous generation. 1But we couldnt desert fast enough alone. The late 15- and 17-inch models bring quad-core power to al approximately from each onething you do. The functional 2. 5GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3. 6GHz and up to 8MB of sh atomic number 18d L3 save en adapteds these MacBook Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2 iPad ( 3G Wifi ) In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure consolidation into business environments and a robust plat puzzle out for app development, iPad is ready to start working(a) when you ar. In Education iPad inspires creativity and hands-on breeding with features you wont mention in any a nonher(prenominal) educational peckerwood on a imposture that students really trust to consumption. Powerful built-in apps and apps from the App terminal let students engage with content in interactive ways, fetch info in an crying(a), and devil an entire library wherever they go. And at once, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic Touch-Nano) It intaked for listening practice of medicine and volume open fire to a fault watch slightly movies. Services If we talk legion(predicate) the apples serve . the company knuckle under to there guest a impregnable attend tos with exchange the product and later on(prenominal) acquireing the product . apples services contain (warranty on it products for on quantify (between 1 to10 years ) , hardw be services for trifle , gel , keyboards , monitor , track lozenge , printers, hard disk and and so on . the services contain softw be services also , for instance operational establishment (OSX ) . thats nearly services after purchasing . n new(prenominal) hand the service before purchasing . the gross revenue virtuallybody give the full information c standly the products to clients , make an offers to attract to a greater extent than and much(prenominal) than guest , for instance in 2011 , there atomic number 18 legion(predicate) offers which the company made ,for ensample , to sully I promise and get I shell Nano with full accessories . and a nonher one to pervert any laptop computer computer computer and get ( softw ar and full appl ications for free during the offer period) in unremarkably you should to buy them softw be with 250 L. E and applications with 650 L. E . so it is genuinely(prenominal) captivating and looktfelt offer . apple company try a near(a) packaging to save its products .Vision Of apple orchard apple tree combust the private computer transformation in the 1970s with the apple II and reinvented the in the flesh(predicate)ised computer in the 1980s with the Macintosh. apple is commit to obstetrical delivery the beat out personal computing receive to students, educators, yeasty professionals and consumers nearly the orbit through its innovative hardware, software and lucre offerings. Mission Of orchard apple tree apple is committed to bringing the beat personal computing experience to students, educators, creative professionals and consumers some the world through its innovative hardware, software and Internet offerings.orchard apple tree vex for I predict 5 This is the pull round securities industrying urge for the newest product provide be in the grocery next summer . This advertizement say the customer for a new generation of I strait ( I rally 5 ) with a new feature and lineament . the universalize cave in the customer . the new I b lay is entirely diametrical from the I echo 4 , 4S and has a changes in either things . This advertizement show that apple was more than interesting and focus on its member and butt joint it seriously . victimisation the full capacity to distinguish the targeting foodstuff SWOT analysis for Apple companyStrengths apple OSX ( direct frame ) is more strengths than PC , the OS of apple no computer virus atomic number 50 hit it and send away work on it for a hanker sentence , Apple OSX support the graphic programmemer so the designers drop the Apple OS , beca practice it more professional and fast . OSX is a life- flagellumening job direct dust , can map for along quantif y without depravity or errors , and some other(a) Strength point is Apple gets to garnish the glasses in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that services them explain the value to the customer and paraphrase a bounty for that value.Weakness Apple prices . the cost of apple products is very high so it cant contend in the commercialise . Dell and HP compete it by the same products but with less prices . so it represent a volumed weakness point face the company in Egypt . other point , the there is a big line of work in I pod Nano screen . the production team discover this riddle after produce the product , so this puzzle consider to use a contend of dollars to solve this occupation , In accompaniment this line of work led the company to increase the price of medicine stiltload form I Tunes . this led apple to sink by 10 jillion dollar to fixed this puzzle .Opportunity Apple has the l uck to develop its iTunes and music thespian engineering science into a mobile environ format. The Rokr mobile mobilize device was create by Motorola. It has a colorize screen, stereo speakers and a clear camera placement. A version of Apples iTunes music inject has been au thustic for the call back so substance ab users can manage the tracks they store on it. Downloads are addressable via a USB cable, ands software on the handset pauses music if a call back call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats The biggest threat to IT companies much(prenominal)(prenominal) as Apple is the very high level of contest in the applied science food marts. Being successful attracts competition, and Apple works very hard on research and development and commercialiseing in fellowship to hold back its agonistical position. The popularity of iPod and Apple Mac are subject to demand, and volition be strikeed if economies begin t o falter and demand falls for their products. PESTEL analysis scotch apple company nitty-grittyed by the frugal situation , the economic crises effect on the company production and company sales . he apple products arrive at a high cost so it has a big related with the economic . ,for example, the company after the revolution , enter a big loses in its sales and profit . after the revolution mickle avoid to buy the extravagance products like I pod and I slog . apple record in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology apple company potently effected by technology factor , the company should to has the last(a) technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I surround developed to 3GS to 4G and lastly 4GS and 5G soon . other products like I prettify develop it to work with the ordi nal generation of communications (3G) . apple now is the best company all over the world use the progress to technique in its products and devises . Political Could be new laws or regulations , for case in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the pi dishage system In Egypt . o apple supported their devises by the GPS system . kindly Means social trends. If you are a send for company, Apples insertion into the cell commercialize created a demand for touch screen phones, ( some time ) for example. indeed Nokia and co. had to respond. (I like Nokia, but they should lay down been ahead of the game in this one, so Im glad Apple kicked them). Environmental factors environmental factors include the support and modality change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple whitethorn not effect with c limate strongly but it may be effected by tourism , this lead effect all process of the company ( production process and sell process ) client Analysis Demographic ( Age Gender Family size Life regular recurrence or Income ) Apple company make contrastive products to contrary ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target contrary ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for effeminate and made MacBook Bro for male, and also in colors they produce some laptops covers with pink color to target girls or womanish . Apple produce different products to different age and life cycle groups . Apple company not forget to target income . they are produce a different products with different prices to b e fit to any soul count on on his income , for xample there is I pod sectionalizationic with 2000 vex and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we start the market to class A B C , Apple target one or two from this atoms . Apple depart target the class A , because they provide a high quality and corking products with high cost so the class A is the more ingredient testament use apples products after that class B a few of them result use apples products .Behavior ( user Status User set up Loyalty Benefit Occasion ) User statue apple market divide into ex-user , who use apples products from along time , and first time user who is the first time to use apple products , and potential user and we get hold of a regular apple user how is use apple a lot of times . User rate apple market divide into light , medium and heavy product user of apple . Loyalty divide on completely dedication that is symbolize some one buy all discolourations form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very allegiance to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod and so he shift to buy Nokia and HTC. and we have finally no loyalty , who didnt buy any thing form apple . ass grocery store There are a lot types of market targeting (undistinguish differentiated strong micro ) market , apple use differentiated market ( division ) .It is produce different products to one or more surgical incision (class A and a few of class B) . antitheticaliation and positioning free-enterprise(a) advantage apple have a lot of competitors in its subject field for example , Mobil phone there are a lot of competitor (Nokia Samsung HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in its product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a long time try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy Apple should to feel the consumer the mystify of there products and where they sell its product . they are make lie withledges of consumer more or less place . next step they try to give him a good im invokeions nigh products and serves and features , the third step is senseing , to give the consumer the tactility to buy the product of apple and give him the spare feeling this product is the best one between the other product in market Market Share of the company Apple in Cell phones ( I phone ) A the graph show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire Gender staminate. effeminate.. Age *18-20 *21-30. *40 and above. 1) Did you hear close Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you striking or hear well-nigh the ad? a. Internet b. genius c. Magazine d. billboard e. Conference -other, please specify. ) How you guess close to Apple I phone 4 ads and campaign? 5) Did you procure the I phone 5 after watching the AD? Yes No military rank of product in cutomers,s eyes First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was males aging from 18 to 22 years old In first question, when we request tribe well-nigh do they hear most the I phone 5 ad ? near 75% of target ear gain ground answers by yes, that they hear a bout I phone 5 adMost of students answer by yes say that they already have I phone products so the company itself send them sharpen mail to them to hump about product ,others said that they know about I phone from their friend whom they attend an occurrence for company. In second question, when we look about do the ad was memorable or not? About 20% of consultation cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very mere(a) ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of commonwealth see it on the cyberspace whether face book or twitter, others access the apple website itself, other pot answers by they know about the AD from their friends as Apple has overconfident word of mouth and company itself depend highly on the controlling WOM, very rare people answers by they know about it from congregation. I n question four, request about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their necessarily Expert interview with company We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the cipher, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the network and public relation the just about tools they use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. gibe to the budget assigned to the profits they pay about 5 jillions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use address market by using mails ,if there is any fuss facing customer ,they use skype for speak interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it get out be useless and high costs without return as toilet market result view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted customers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they dont use any celebrities as they dont need as Apple Word of mouth is already exacting so why they bequeath infer of using celebrities and they already have a positive brand take to and the brand is already highly positioned in the customers opinion, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operate system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they feign everything from Apple and with moderate prices begin than Apple so a split of people can afford it for example when Apple tack together the touch option Nokia launch the same touch option with lower prices than Apple, also Nokia is targeting the mass market so they make intensive statistical dispersion but Apple has only few stores as the y have a problem in distribution . 5) What is the SWOT analysis of the Apple company ?Strengths apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness The company has not cover the market and not has a double-dyed(a) distribution . the company cant cover the hole market , in this case , the bad distribution lead to a lot of loses tothe company and cant help it to cive its profit and not give it the ability to make good sales to its product . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apples iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Threats The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to go along its competitive position.The popularity of iPod and Apple Mac are subject to demand, and entrust be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses announce- In fact Apple Company uses advert a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart. in the public eye(predicate) dealings- Most of the time consumers would like to know what you are interchange in your company if its easy to use or so complicated if its going to help them or not, apple communicated direct with its customers with only two simp le spoken language that changed their minds upside down and be interested more in trying new products. regain Different apple earned customers trust and acceptance only by these words because it did change their way of judgeing when purchasing a product, 30% of the pie chart is public relations. Internet-The website of apple that apple provide execute divided benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they commonly ask and look for on their websites, how can they help them in order to gap word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the passing between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing- Customer service of apple is always available to their customers over the internet, they communicate directly with to each one other through internet if there are any complaints or anything that needs an explanation they will answer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. personalised selling-Apple products is not in a need of persuading or convincing their customers to buy them as they are most answer with its applications and software, the extensive campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor ad hoc shapes and orders depend on separate needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as creme de la creme are recessional markets apple make huge efforts with them to have them more for long periods of time as they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales procession In fact collectable to the perfect image of apple they feel that if they added any sales publicity to their IMC programs they will lose their picture in consumer minds, as its considered to be more luxury one of the most overpriced equipments, they can see that although they are overpriced there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to some other so that they feel delighted and special and will not think of sack to another brand of technology equipments. Recommendations for IMC tools that apple can use it for erupt reach and sales Advertising-Apple doesnt need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then its very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be wear if they change magnitude the billboards around to remind people about their products and observe themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations-Apple doesnt concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or brotherly love events they dont share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so its best(p) to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. In ternet- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and ecological niche markets orders only the clean-cut products but other half of the segment have the ability to buy apple products so apple shouldnt focuses much on internet as not all its customers have an access to the internet. Direct marketing-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal exchange- Apple is not in need to increase its personal selling because it is perfect on it but its extremely expensive and its so difficult to tailor products and deliver it to customers with the same consistency eac h time, its more applicable make things more reliable and cost so that if they keep doing this and once something happened by not delivering the needed tailored product they will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotionApple is one of the international companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will waffle their image in the market because its known that apple is for special segment and sales promotion wouldnt add anything new entirely it will be switching segments they will gain part and lose the other part and according to profit it will decrease poorly and the company will keep losing and will suffer a lot in order to get its image and old customers back. General Recommendations- Its more applicable that apple make all tools work together in concordance so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as its known the benefits of IMC tools when they all work with each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company.Apple* History * Apple is a company which produces computers and technological products like computers, mobiles . On April 1, 1976, the Apple computer was established . Steven Wozniak, a high school drop-out who worked for Hewlett-Packard, dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs, also a drop-out, worked for Atari and convinced him that the two should form a company to market the new computer, which eventually took off in 1977 with the Apple II. * * By 1980, the Apple III was released and their company employed several thousand workers.It began in Egypt in 1990 and produced their products in 1 991. It began to produce the first computer Mac in Egypt but there is a disadvantage that faces the company in Egypt which is the high cost * * The computers in this time were sold by 60,000 to 70,000 so few people bought it. The owner of the Egyptian company is called Mohamed Medhat . The company also in Egypt began to produce this computer. In 1991 the company produces approximately by 1500 prices only. The company in Egypt doesnt correct their wrong and still the high prices of computers raises up. * In 1991 the price of iMac is 35,000 L. E. It is too much. In 1992 Apple Company makes a high loss, because of the high prices. So they began to think in another way to reduce the cost of the company. They reduced the cost to half but they also made a lot of losses. Steve is still thinking how to save the company and began to make profits. * * * Mohamed Medhat followed him in his steps to save the company in the Middle East because in this time the only branch for Apple Company in the Middle East in Egypt only in this time, but now in Egypt and UAE.They began to produce new products by low cost so they can save their company and began to make high profits. Now in 2012 apple makes a great successful product than Microsoft and become the leader of the technological market Apple Company produces a lot of unique products like Macbook _Macbook ProMacbook Air Next-generation quad-core and dual-core Intel processors. The 13-inch MacBookPro now features a 2. 4GHz Intel Core i5 processor or the fastest dual-core processor available the 2. 8GHz Intel Core i7. With Turbo Boost speeds up to 3. GHz, these processors allow the 13-inch MacBookPro to perform up to twice as fast as the previous generation. 1But we couldnt leave fast enough alone. The new 15- and 17-inch models bring quad-core power to virtually everything you do. The available 2. 5GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3. 6GHz and up to 8MB of shared L3 cache enables these MacBoo k Pro models to run applications up to twice as fast as their top-of-the-line predecessors. 2 iPad ( 3G Wifi) In work Mail, Calendar, Notes, and Safari in a beautiful, thin and light design, so you stay productive anywhere.With easy, secure integration into business environments and a robust platform for app development, iPad is ready to start working when you are. In Education iPad inspires creativity and hands-on learning with features you wont find in any other educational tool on a device that students really want to use. Powerful built-in apps and apps from the App Store let students engage with content in interactive ways, find information in an instant, and access an entire library wherever they go. And now, with the introduction of Multi-Touch textbooks, iPad takes learning to a whole new level. iPod (Classic Touch-Nano) It used for listening music and people can also watch some movies. Services If we talk about the apples services . the company give to there customer a good services through selling the product and after purchasing the product . apples services contain (warranty on it products for along time (between 1 to10 years ) , hardware services for instance , mousse , keyboards , monitor , track pad , printers, hard disk and Etc. . the services contain software services also , for instance operating system (OSX ) . thats some services after purchasing . n other hand the service before purchasing . the sales person give the full information about the products to customers , make an offers to attract more and more customer , for instance in 2011 , there are many offers which the company made ,for example , to buy I phone and get I pod Nano with full accessories . and another one to buy any laptop and get ( software and full applications for free during the offer period) in usually you should to buy them software with 250 L. E and applications with 650 L. E . so it is very attractive and good offer . Apple company provide a good packaging to sa ve its products .Vision Of Apple Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. Mission Of Apple Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.Apple campaign for I phone 5 This is the last marketing campaign for the newest product will be in the market next summer . This advertising tell the customer for a new generation of I phone ( I Phone 5 ) with a new feature and quality . the advertising tell the customer . the new I phone is totally different from the I phone 4 , 4S and has a changes in every things . This Advertising show that apple was more interesting and focus on its segment and target it seriously . using the full capacity to stratify the targeting market SWOT analysis for Apple companyStrengths apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness Apple prices . the cost of apple products is very high so it cant compete in the Market . Dell and HP compete it by the same products but with less prices . so it represent a big weaknes s point face the company in Egypt . other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product , so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem .Opportunity Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system. A version of Apples iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple.Threats The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being successful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position. The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products. PESTEL analysis Economic apple company effected by the economic situation , the economic crises effect on the company production and company sales . he apple products have a high cost so it has a big related with the economic . ,for example, the company after the revolution , recorded a big loses in its sales and profit . after the revolution people avoid to buy the luxury products like I pod and I pad . apple recorded in 2011 loses in Egypt more than 50 Million . and in the economic crises in USA . apple recorded loses by 700 Million dollar . Technology apple company strongly effected by technology factor , the co mpany should to has the final technology tools that the world use it in this time . pple company every time develop their products with new feature and technology , for example I phone developed to 3GS to 4G and finally 4GS and 5G soon . other products like I pad develop it to work with the third generation of communications (3G) . apple now is the best company all over the world use the touch technique in its products and devises . Political Could be new laws or regulations , for Example in last time the GPS ( Navigation system ) in Egypt is not allow to use so apple stopped this program in Egypt tell 2008 and after this the government allow to use the navigation system In Egypt . o apple supported their devises by the GPS system . Social Means social trends. If you are a phone company, Apples entry into the cellphone market created a demand for touch screen phones, (about time ) for example. Thus Nokia and co. had to respond. (I like Nokia, but they should have been ahead of the game in this one, so Im glad Apple kicked them). Environmental factors environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance.Apple may not effect with climate strongly but it may be effected by tourism , this will effect all process of the company ( production process and sell process ) Customer Analysis Demographic ( Age Gender Family size Life cycle or Income ) Apple company make different products to different ages , for instant they made I pod Nano for the children and youth and after that they made I pad for businessmen and the youth can also use it form 15 to 60 years old , they made also I Mac form grand ages .Apple is completely successful to target different ages with different product . Apple not forget to make a different between gender or sex, for example they made MacBook Air for female and made MacBook Bro for male, and also in colors they produce some laptops cove rs with pink color to target girls or female . Apple produce different products to different age and life cycle groups . Apple company not forget to target income . they are produce a different products with different prices to be fit to any individual depend on his income , for xample there is I pod classic with 2000 pound and there is one with 3500 pound for I pod touch so any one can buy any thing from Apple depending on his income. Psychographic ( social class and life stile or personality) If we divide the market to class A B C , Apple target one or two from this segments . Apple will target the class A , because they provide a high quality and good products with high cost so the class A is the more segment will use apples products after that class B a few of them will use apples products .Behavior ( User Status User Rate Loyalty Benefit Occasion ) User statue apple market divide into ex-user , who use apples products from along time , and first time user who is the fir st time to use apple products , and potential user and we have a regular apple user how is use apple a lot of times . User rate apple market divide into light , medium and heavy product user of apple . Loyalty divide on completely loyalty that is mean some one buy all brands form one company . or example, buy I phone I pod , I pad that is mean he buy all things he want form apple , he/she very loyalty to the company Some-what loyalty , buy two or three products from apple and them go to buy any thing form different brand , for example , some one buy I phone and I pod then he shift to buy Nokia and HTC. and we have finally no loyalty , who didnt buy any thing form apple . Target Market There are a lot types of market targeting (undifferentiated differentiated concentrated micro ) market , apple use differentiated market ( segmentation ) .It is produce different products to one or more segment (class A and a few of class B) . Differentiation and positioning Competitive advantage apple have a lot of competitors in its fields for example , Mobil phone there are a lot of competitor (Nokia Samsung HTC , Blackberry ) , in computers the biggest competitor is ( Microsoft ) in entertainment field there is ( Mp3,4) . so apple should to have an competitive advantage to be able to compete the other and should to have a unique feature in its product to be different . it should to have a good sales offer and this give it is to make a high profit and attract a lot of consumers .Apple now a days try to produce a products with a low prices to attract more and more and gain a more profit , so it can compete all competitor . Position strategy Apple should to know the consumer the place of there products and where they sell its product . they are make perceptions of consumer about place . next step they try to give him a good impressions about products and serves and features , the third step is feeling , to give the consumer the feeling to buy the product of apple and g ive him the special feeling this product is the best one between the other product in market Market Share of the company Apple in Cell phones ( I phone ) A the chart show to us the I Phone is not the market leader in cell phones only 13% of the market ,Nokia 20% and Samsung 31%,so Blackberry is the market leader. Questionnaire Gender Male. Female.. Age *18-20 *21-30. *40 and above. 1) Did you hear about Apple I phone 5 ? Yes No 2) Can you remember the ad ,? Yes No 3) Where did you see or hear about the ad? a. Internet b. friend c. Magazine d. billboard e. Conference -other, please specify. ) How you think about Apple I phone 4 ads and campaign? 5) Did you purchase the I phone 5 after watching the AD? Yes No Evaluation of product in cutomers,s eyes First of all, these questionnaire was distributed on 38 students in MSA university ,20 of them was females and 18 was males aging from 18 to 22 years old In first question, when we ask people about do they hear about the I phone 5 ad ? ab out 75% of target audience answers by yes, that they hear about I phone 5 adMost of students answer by yes said that they already have I phone products so the company itself send them direct mail to them to know about product ,others said that they know about I phone from their friend whom they attend an event for company. In second question, when we ask about do the ad was memorable or not? About 20% of audience cannot remember it but majority do remember it The 80% students who are member the Ad ,they said they remember it as it was very simple ,also it looks with dark background that reflects the highly selective style. In third question, when we ask where did you see the ad ?Most of people see it on the internet whether face book or twitter, others access the apple website itself, other people answers by they know about the AD from their friends as Apple has positive word of mouth and company itself depend highly on the positive WOM, very rare people answers by they know about i t from conference. In question four, asking about the opinion of customers in the campaign of apple I phone 5, people said that it is creative, unique, also some people really like the usage of white and black colors, people said that this is normal as we always expect the best from Apple.In the last question, people answer by yes that they purchase the I phone 5 after the ad about 65% bought it as they see it high technology and satisfy all their needs Expert interview with company We made an interview with Mr. Samir Galal the general sales manager in Apple company-Egypt asking him about the tools of IMC they used, the budget, also about Apple opinion in using celebrities, as well as ask them also about who are their competitors. 1) How do you distribute the budget on IMC tools?Mr. Samir galal tell us that they use the internet and public relation the most tools they use as they have a website from the best websites in the world as they do a lot of updates to their website and put all their new products on it. According to the budget assigned to the internet they pay about 5 millions on these tool every 6 months ,however for the public relation tool, they pay about 600 thousands Egyptian pound every 6 months, they use interviews ,conferences as a tools of PR .As well as ,they use direct marketing by using mails ,if there is any problem facing customer ,they use skype for direct interaction. 2) Which tools from IMC are the most effective tools working with Apple? He tell us that direct marketing and public relation tools are most effective as they are most targeted tools as Apple targeting only A class ,however if they make a TV Ads it will be useless and high costs without return as mass market will view it however they are not targeted so direct marketing and public relation are the most selective tools that goes forward for the targeted customers. ) Do you use celebrities at promoting for your product? Mr. samir answers that they dont use any celebrities as they dont need as Apple Word of mouth is already positive so why they will think of using celebrities and they already have a positive brand image and the brand is already highly positioned in the customers mind, but Apple do care a lot for their customers as they take their contact information so to make a conference inviting customers to show them the new products ,new technology. 4)who are apple main competitors in all product segments?In computer segment ,he said that Microsoft operating system is the main competitor as it has high quality but with low prices, however in mobiles ,Nokia consider high competitor as they copy everything from Apple and with moderate prices lower than Apple so a lots of people can afford it for example when Apple launch the touch option Nokia launch the same touch option with lower prices than Apple, also Nokia is targeting the mass market so they make intensive distribution but Apple has only few stores as they have a problem in distribution . 5) W hat is the SWOT analysis of the Apple company ?Strengths apple OSX ( operating system ) is more strengths than PC , the OS of apple no virus can hit it and can work on it for along time , Apple OSX support the graphic programmer so the designers use the Apple OS , because it more professional and fast . OSX is a heavy duty operating system , can use for along time without corruption or errors , and other Strength point is Apple gets to set the specs in detail, and deliver to the customer through a controlled retail experience (Apple Store, Apple On-line Store) that helps them explain the value to the customer and extract a premium for that value.Weakness The company has not cover the market and not has a perfect distribution . the company cant cover the hole market , in this case , the bad distribution lead to a lot of loses tothe company and cant help it to chive its profit and not give it the ability to make good sales to its product. other point , the there is a big problem in I pod Nano screen . the production team discover this problem after produce the product so this problem lead to spend a lot of dollars to solve this problem , In addition this problem led the company to increase the price of music download form I Tunes . this led apple to spend by 10 million dollar to fixed this problem . Opportunity Apple has the opportunity to develop its iTunes and music player technology into a mobile phone format. The Rokr mobile phone device was developed by Motorola. It has a colour screen, stereo speakers and a advance camera system.A version of Apples iTunes music store has been developed for the phone so users can manage the tracks they store on it. Downloads are available via a USB cable, ands software on the handset pauses music if a phone call comes in. New technologies and strategic alliances offer opportunities for Apple. Threats The biggest threat to IT companies such as Apple is the very high level of competition in the technology markets. Being s uccessful attracts competition, and Apple works very hard on research and development and marketing in order to retain its competitive position.The popularity of iPod and Apple Mac are subject to demand, and will be affected if economies begin to falter and demand falls for their products IMC Tools that Apple uses Advertising- In fact Apple Company uses advertising a lot but not too often mainly it uses product placement, most movies of mission impossible can be said that it was sponsored by apple all actors were using laptops, I pad and I phone apple. They succeeded by doing this a lot because mission impossible is one of the most seen movies worldwide, 50% of the pie chart.Public relations- Most of the time consumers would like to know what you are selling in your company if its easy to use or so complicated if its going to help them or not, apple communicated directly with its customers with only two simple words that changed their minds upside down and be interested more in tryi ng new products. Think Different apple earned customers trust and acceptance only by these words because it did change their way of thinking when purchasing a product, 30% of the pie chart is public relations. Internet-The website of apple that apple provide flow mutual benefits and information with the company and its customers, the company benefits from understanding its target market more can be able to know their needs and wants and what they usually ask and look for on their websites, how can they help them in order to spread word of mouth as well, according to customers they can know everything about the product they are searching for details and prices and feel the difference between apple, Dell and Samsung, 50%of the pie chart is internet.Direct Marketing- Customer service of apple is always available to their customers over the internet, they communicate directly with each other through internet if there are any complaints or anything that needs an explanation they will ans wer them immediately, in direct marketing apple uses only the internet to interact directly with its customers, 50% of the pie chart is direct marketing. Personal selling-Apple products is not in a need of persuading or convincing their customers to buy them as they are most qualified with its applications and software, the huge campaign of apple made people talking about apple most of the time when it comes to technology best features as apple also can tailor specific shapes and orders depend on individual needs, also the flexibility in apple stores between buyers and sellers allow for more profits and target marketing, best prospects which is known as creme de la creme are niche markets apple make huge efforts with them to have them more for long periods of time as they are very loyal and extremely profitable, 150% of pie chart is personal selling. Sales promotionIn fact due to the perfect image of apple they feel that if they added any sales promotion to their IMC programs they w ill lose their picture in consumer minds, as its considered to be more luxury one of the most expensive equipments, they can see that although they are expensive there are a huge demand on their products and they see that there is no need to make sales promotion because they are not targeting the whole segments, they know exactly their target audience and can satisfy them more than any other companies also exceeding their specific details that vary from one person to another so that they feel delighted and special and will not think of shifting to another brand of technology equipments. Recommendations for IMC tools that apple can use it for better reach and sales Advertising-Apple doesnt need to advertise much as it is already grabbing large segments of customers and when doing product placement every now and then its very important to do it but the problem here is increasing the percentage of demand by more advertising not just through product placement, it would be better if they increased the billboards around to remind people about their products and keep themselves in consumers mind for example if they added more billboards on way of malls were there are many electronic stores if someone was thinking to purchase specific type of laptop and find apple billboards they will shift to it and it will grab their attention more. Public relations-Apple doesnt concentrate much on public relations as it fails a lot to make any event or to sponsor more events for example north coast events or charity events they dont share in anything of it which can allow the press to make negative image in consumer minds about apple that would affect the publicity as well so its better to think more about taking care of their image because the image of the company can drag you down or pull you up also it will add public value. Internet- According to the internet apple focuses in it a lot and put aside the idea that internet is not a mass medium and fails to reach all segments and niche markets orders only the tailored products but other half of the segment have the ability to buy apple products so apple shouldnt focuses much on internet as not all its customers have an access to the internet. Direct marketing-Only direct selling is available with apple its better if they add catalogs and send it to their customers and their customers would give them the telephone number of their friends and family to contact them telemarketing also send them the same catalogs to see more categories of apple products, that would make apple more spread, dominant an unique in the market. Personal Selling- Apple is not in need to increase its personal selling because it is perfect on it but its extremely expensive and its so difficult to tailor products and deliver it to customers with the same consistency each time, its more applicable make things more reliable and equal so that if they keep doing this and once something happened by not delivering the needed tailored product th ey will fail and in 1 minute the customer perception of apple will change totally also I depends on every customer privileges. Sales promotionApple is one of the multinational companies that if they made any sales promotion they would gain new customers but loses the old ones as it is not preferred to do it because it will hesitate their image in the market because its known that apple is for special segment and sales promotion wouldnt add anything new simply it will be switching segments they will gain part and lose the other part and according to profit it will decrease badly and the company will keep losing and will suffer a lot in order to get its image and old customers back. General Recommendations- Its more applicable that apple make all tools work together in harmony so that to be differentiated more from any other companies and keep the uniqness of its products but still keeping themselves away of sales promotion, as its known the benefits of IMC tools when they all work wi th each other it will save time, money and stress, also will boost them up to profit, finally it will have competitive advantages like no other company.