HEB Grocery Store Case Study Example | Topics and Well Written Essays - 2250 words

HEB Grocery Store - Case Study Example It holds the largest market share in San Antonio, Corpus Christi, and Austin. HEB is owned by the H.E. Butts since the commencement of the 21st century when it was established and is the major private company in the state of Texas. The H-E-B slogan possesses the same acronym as its slogan, which reads out, as â€Å"Here Everything is better†. To accomplish this, HEBN has committed itself to low prices, exceptional service, and friendly shopping. HEB has altered its marketing mix in accordance to the environment. Since the company is popular with Americans of Mexican origin, they carry many Mexican vegetables that might seem foreign to most Americans. HEB thrives on the unique skills and talents of its diverse, dedicated partners who embody their commitment to excellence and provide a strong, competitive advantage in the extremely competitive Texas market. One show of HEB’s internal strength is the consistently high ranking in industry magazines like Forbes and Progressi ve Grocer. The company’s long-standing support for charity has also grown a loyal base of customers. However, one of its major weaknesses is the demographical limitation as they mainly serve Texan towns. Externally, the company could look to increase its market share in towns outside Texas. They could also explore the opportunities from setting up shop in Mexico. The threats faced by HEB can all be tied to its numerous competitors, with Walmart a particularly fierce competitor. Various macro-environmental factors will affect the operations of HEB. These are economic factors like the economic crisis and technological ones too like social networking, which provides for a cheaper advertising platform. Additional factors are political and cultural in nature. HEB GROCERY STORE 1. Introduction & Background HEB Grocery Company is America’s fifteenth largest chain of grocery stores in terms of revenue, as well as being a market leader in Texas. It holds the largest market shar e in San Antonio, Corpus Christi, and Austin. As the largest private company in the state of Texas, HEB is owned by the H.E. Butts since the beginning of the 20th century when it was founded. With 269 stores in operation, most of its business revolves around combination food and pharmacy stores (Plunkett, 2009). Approximately 90 of the stores are small sized pantry stores that boast low prices, are built for convenience purposes and are located between Southwest Louisiana and South east Texas’ rural area. Sixty of the stores feature Gas N Go gasoline self-service islands. HEB also runs stores in Mexico, on top of those in Louisiana and Texas. Among the many products that they process are fruit drinks, meat, tortillas, baked goods, ice cream, cottage cheese, sour cream, yogurt, and milk. HEB also manufactures its own bottles and runs a photofinishing laboratory. The company does not have an official mission statement, although the H-E-B slogan, values, and commitments reveal t he daily mission that they are involved. The H-E-B slogan possesses the same acronym, which reads out, as â€Å"Here Everything is better†. To accomplish this, HEBN has committed itself to low prices, exceptional service, and friendly shopping. HEB has always believed that hard work is vital, as well as given extra attention to caring for their employees. Additionally, they have always dreamt big, hired great employees, offered the best customer service, as well as sold the safest and freshest product (Hylton &