Pvr Cinemas Essay

INTRODUCTION Over the last decade, India has registered the fastest growth among major democracies and is now the fourth largest economy in terms of ‘‘purchasing power parity’’.Over the years, spending power has been steadily increasing in India. On an average, 30-40 million people are joining the middle class every year. The consumption spending is rising due to increasing disposable incomes on account of sustained growth in income levels and reduction in personal income tax over the last decade. The Indian Entertainment Industry is expected to significantly benefit from this fast economic growth, as this cyclically sensitive industry grows faster when the economy is expanding. When incomes rise, proportionately more resources get spent on leisure and entertainment than on necessities. Although over 90 years old, the Indian film industry was only accorded the status of an industry in 2000. Consequently, it is only during the last five years that the Indian film industry has been able to attract financing from banks, financial institutions, private equity investors and corporations. Prior to 2000, the industry was almost solely reliant on private and largely individual financing. Although corporatisation of the film industry has started, the film industry is currently largely unorganized and fragmented. Going to the cinema is one of the most popular entertainment options in India. PVR CINEMAS Priya Exhibitors (p) ltd is a part of the diversified Bijili Group, which has interests in transport, finance and construction sectors all over India. After a downturn in the industry in late 80s when the onslaught of video wars at its peak cinema has now been rejuvenated with the latest international trends in cinema exhibition reaching India’s shores swiftly with the arrival of satellite TV. The capitals cosmopolitan audience is becoming increasingly aware of the advanced cinematic technology that enhances the movie going experience and this has whetted their appetite for watching movies on the â€Å"big screen â€Å".To cater to the increasingly sophisticated tastes of the audience Priya exhibitor Pvt Ltd. totally refurbished the existing cinema in June 1991 including installation of a Dolby stereo sound system. They also gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox, united international pictures, small wo nder then that the cinema has become the focal point for entertainment in the capital for both the young and old attracting over 30,000 patrons a week. Infact, â€Å"Speed† set a national box office world record of Rs.785000 in its first week of screening at PVR (the highest ever for an English film), which is remarkable considering the relatively low price of a cinema ticket in India.Buoyed by the overwhelming success of the cinema after upgrading, Priya exhibitors ltd have taken he next initial step for setting up the first multiplex in the country in a joint venture with Village Roadshow Ltd, Australia’s entertainment corporation.PVR is a brand name synonymous with state-of-the-art cinema exhibition in India. PVR specializes in developing and operating state-of-the-art Multiplexes.PVR Cinemas are the leading cinemas in the country with an emphasis on design, technology and service. Over the last three years, PVR has established itself as a very strong brand associated with movies, quality exhibition and youth-targeted promotions.The company was conceived as a Joint Venture between the Bijli family,headed by Mr. Ajja y Bijli as Indian Promoters and Village Roadshow Limited of Australia, one of the largest multiplex operators in the world with more than 1500 screens under operation. PVR has been a pioneer in multiplex development by setting up India’s first multiplex PVR Anupam4 at Saket in city of Delhi. The company has since grown to become the largest cinema exhibition player in the country and has 5 theatres with 19 screens in city of Delhi/Gurgaon under its operation.The Cinema can boast of the highest box office collections in India for five consecutive years since its opening. Located around the Cinema in the same complex are a number of up-market restaurants, pubs and fast-food eateries that make it a popular youth hangout place and indeed an entertainment experience for the entire family.PVR Priya, a 25-year-old cinema still considered the best Cineplex in Delhi, was completely renovated and brought into the fold of PVR in January 2000. PVR Priya boasts of the highest box office collections in the city of Delhi after PVR Saket. It also has the distinction of having the widest screen in India. Following the tremendous success in South Delhi, PVR expanded to WestDelhi in 2001 with the launch of two new multiplexes — PVR Naraina, and PVR Vikaspuri. PVR Naraina, with four screens and 830 seats, was launched in August 2001. PVR Vikaspuri (3 screens, 921 seats) was launched in November 2001.PVR Group has re-opened one of Delhi’s oldest and most popular cinema hall, Plaza; now known as PVR Plaza. With a seating capacity 22 of 300 seats, the all new single screen auditorium has been renovated and refurbished to bring back its former glory. The cinema, unique in its nature, combines the look and feel of the 50s with the state-of-the-art cinema viewing technologies of today. The most recent addition to the chain is PVR EDM, this three-screen multiplex, located in the popular East Delhi Mall, is equipped with the stateof- the-art technology and is one of its’ kind in the vicinity.The three-screen multiplex has a total seating capacity of 723 seats. It is equipped with the latest THX-approved three-way surround sound system with real life sound effects and state-of-the-art projection facility with the latest Xenon-based technology. The stadium seating arrangement ensures unobstructed viewing from anywhere in the auditorium. STP OF PVR CINEMAS SEGMENTATION On the basis of customer preferences, we may classify PVR under the Clustered category. This is owing to the fact, that out of the entire masses they have clearly defined their target audience and aim to cater to them. Also, PVR is a Concentrated Market because they only cater to the premium movie-going audience i.e. SEC A and SEC B.PVR Cinemas has approx. 22 million movie goers per month Consumer Demographic Segmentation Age: 61% between 18 and 49 Gender: 47% Males / 53% Female Income: 61% have income over 50K Education: 55% of adult movie-going audience has attended/graduated college*. Of these adults, 37% have college degrees or higher Consumer Psychographic Segmentation PVR Movie Goers are people with high resources and can be classified as â€Å"Experiencers† who seek variety and entertainment. Spend a comparatively high proportion of income on fashion, entertainment, and socializing. â€Å"PVR Movie Buffs† generally have the following major tendencies:- -Go outside the home for entertainment -Participate in sports and other active lifestyles -Hard to reach through other traditional media -lighter television and radio users, but heavy internet users -Receptive to advertising in movie theatres, consider as part of their movie going experience Consumer Behavioral Segmentation Usage rate: 1/3 of the population attends the movies one or more times per month. WHAT? 1. What benefits that the customer seeks? – Complete movie going Experience. 2. Factors influence PVR’s demand? – Price, movie, day, time of the day, day of the week, month etc. 3. What function can the product perform for the customer? –Entertainment. 4. What are the important buying criteria? – Price, ambience, placement, quality service, premium positioning, status symbol. 5. What risks does the customer perceives – risk of being overcharged, risk of being in an emergency like fire at the theater. HOW? 1. How does customer buy the product? – Online /Telebooking / In person 2. How long does the buying process take? – Simple and prompt 3. How do the various marketing mix elements influence the customer at each stage of buying? 4. How does product fit in to their lifestyle? – Entertainment product for the premium. 5. How much would they be willing to spend? – PVR had started with tickets being priced at Rs 125 with special counters available for tickets worth Rs 7. Even when all tickets are now priced at Rs 145, there is no change in the amount of customers that PVR receives, which means that people are willing to pay. 6. How much do they buy in one transaction? – Almost always more than 1 ticket. Depends upon the person, movie playing. TARGETING PVR being the first of its kind has always been a market leader and therefore its offering to the customer is Innovative. PVR has premium pricing and they target mainly SEC A and SEC B. PVR has brought to its customers the experience of Luxury Cinema. PVR uses the concentrated method as they have target a much focused audience out of the entire masses. PVR witnessed tremendous success Europe Lounge in Delhi. PVR Cinemas has also recently introduced the concept of luxury viewing to Bangalore. Gold Class Cinemas have been introduced for the first time in India, are two ultra luxurious exclusive auditoriums, each equipped with plush and fully reclining seats and generous legroom. Patrons can also enjoy star like treatment at the exclusive Gold Class lounge which provides an excellent pre cinema experience with scrumptious food and beverages PVR Priya of PVR’s chain use Differentiation method for pricing. It practices different price slabs for different target audience. For instan ce, they have tickets ranging from Rs 45 (for the youth) to Rs 140 (for the upper-class i.e. SEC A). POSITIONING PVR had, and still has a very well planned market position. Its premium positioning affects the customers perceptual positioning. Therefore, they decided on their marketing strategy and pricing, keeping the target market in mind. In case of PVR, they make use of all their tangible elements to prove to their customers that their movie tickets are worth the price they are paying. Also, since some of the other movie theatres (which are not multiplexes) are still offering movies at rates as low as Rs 35, it is the task of its marketer to ensure that PVR comes across as a superior brand in terms of cinema viewing as well as the experience. It’s positioning is evident in its mission statement also which says† A commitment to deliver the best quality cinema viewing Everywhere, Every time.† MARKETING MIX – 7 Ps 1. SERVICE PRODUCT/ SERVICE PACKAGE A product (in the marketing context) may be tangible, intangible or both. In case of services, on the contrary, the tangible component is nil or minimal. In services, there is no or very little tangible element because of which they are considered as benefits, which are offered to the target market. First, a service is a bundle of features and secondly, there benefits and features have relevance for a specific target market. Therefore while developing a service product, it is important that the package of benefits in the service offer must have a customers perspective. 5 product levels are as follows:Core Benefit is the MOVIES that the customer comes to a cinema hall for,along with the attendant experience of PVR. The expected product in PVR’s case would be ambience, hygiene, good service, parking, candy bar etc.PVR has augmented its product offerings: * Luxury cinema PVR has brought to its customers the experience of luxury cinema.After the tremendous success of Cinema Europa in Delhi, PVR Cinemas has introduced the concept of luxury viewing to Bangalore as well. Gold Class Cinemas have been introduced for the first time in India, are two ultra luxurious exclusive auditoriums, each equipped with 32 plush and fully reclining seats and generous legroom. Patrons can also enjoy star like treatment at the exclusive Gold Class lounge which provides an excellent pre cinema experience with scrumptious food and beverages. * Bulk Bookings There are special arrangements for bulk bookings (of twenty or more tickets) done by corporates. Details can be filled online and PVR executives themselves get in touch with the concerned people. * E-booking and tele-booking PVR also provides the factility of e-booking, which was first started by PVR, it has now been copied by Satyam cineplexes as well. It also offers telebooking * Parties at PVR PVR has also started helping customers in planning birthday/kitty parties at PVR. They have made PVR a wholesome entertainment experience than just a movie watching spree. * Movie newsletter and magazine To keep its customers hooked on to movies and to PVR, it has also come out with an online newsletter called ‘PVRWire’ is directly mailed to the subscribers and can also be downloaded from their website.They have also launched a movie magazine called ‘Movies First’ . * Movie vouchers They have also taken out the unique concept of movie vouchers which people can use as gifts. Many corporates have also started using these as incentives and rewards for their employees.The vouchers are available in denominations of Rs 100 to Rs 350 and a * minimum of 25 coupons needs to be purchased to avail of the offer.The following options are available in Delhi/NCR The Delhi PVR Movie Money Voucher costs Rs 150/- and is valid right through the week across all cinemas (except PVR Gurgaon – Cinema Europa)PVR Gurgaon (Cinema Europa) PVR Movie Money Vouchers cost Rs 160/- The following options are available in BangaloreClassic Mon -Thur : Rs 100/-All Week (including Weekends) : Rs 130/-Europa Mon -Thur : Rs 130/-All Week (including Weekends) : Rs 150/-Gold Class All Week (including Weekends) : Rs 350/- + Rs150/- for food and beverages (optional) THE SERVICE PACKAGE The â€Å"package† concept of services product suggests that what you offer to the market is a bundle of different services, tangible and intangible, but there is a main or substantive or ‘core’ service and around it are built the auxiliary/peripheral/facilitator. It is important to note that facilitating services ate mandatory and if these are left out, the entire service would collapse. Yet another type called supporting services, don’t facilitate the consumption of core services but are used to increase the value and thus differentiate from the competition.Quality Assessment through RATER in case of PVR Focused on developing a procedure for quantifying customer’s service quality can be measured in following dimensions: * Reliability – Ability to perform promised service dependably and accurately. PVR is a very well established brand name, and the audience is given excellent experience of the basic product i.e. the movie as well as the other elements involved. Hence, it is very much capable of good delivery of the service it provides. There is no flaw in the quality of the service and is always delivered on time. * Assurance – Knowledge and courtesy of employees and their ability to convey truth and confidence.Since PVR is a high contact organization, the employees are well trained in all areas regarding customer interaction and courtesy. PVR movies being a service, heavily relies on its employees, as they are the only mode of direct communication made with the customers. They are well trained and are definitely able to convey the confidence that the brand name represents. * Tangibility – Appearance of physical facilities, equipment, personnel etc PVR movies have a lot of tangible elements present like the employees (staff), the movie halls, the candy bars, rest rooms etc, all of which are highly maintained and well kept. * Empathy – Caring, individualized attention to the customer.Even though in a service like this customization is not possible, the employees of PVR Cinemas are always very helpful and provide the customers with good assistance whenever needed. From the employees made to sit at the ticket counter to the employee that guides customers to their respective seats in the cinema hall, all employees deliver a very helpful attitude towards the target audience. * Responsiveness – Willingness to help customer with prompt service.The employees of PVR are fast and prompt at delivering their service and are taught to cause as less inconvenience as possible to the customers. If a customer places an order via telebooking / online reservation etc, the delivery of the tickets is made well before the show timing at the customer’s doorstep. The employees are well trained. 2. PRICE To many customers, high price means high quality. Services pricing follows the price and practices of pricing of goods and therefore are either cost based or market based. Within these, categories of price may be profit oriented, government controlled, competition or customer oriented. But the characteristics of services do influence the pricing and therefore different methods of pricing are followed in their case. PVR when started off had a huge advantage of being the only one of its kind in Delhi to begin with. Therefore, they could charge a higher amount to its target audience, as they did not hesitate to pay the sum for the new concept. This high pricing helped them make maximum gains. Also, PVR had, and still has a very well planned market position. Its premium positioning affects the customers perceptual positioning. Therefore, they decided on their marketing strategy and pricing, keeping the target market in mind. Hence,we may say that the pricing as well pays a strategic role in their marketing plans.In case of PVR, they make use of all their tangible elements to prove to their customers that their movie tickets are worth the price they are paying. Also, since some of the other movie theatres (which are not multiplexes) are still offering movies at rates as low as Rs 35, it is the task of its marketer to ensure that PVR comes across as a superior brand in terms of cinema viewing as well as the experience. The movie theatres market is a Free Market, even though the government in the past regulated it. This allows PVR as the market leader to set its own prices. Prices that had originally started from Rs 125 (for evening shows) and Rs 90(for morning shows and weekday plans) have increased to a high of Rs 150 and the lowest is Rs 100. The high pricing however has not led to any change in the footfalls that PVR gets. Even in slighter crowded shows, the occupancy rates as low as 35% reaches PVR’s break-even points.PVR Priya has a slightly different pricing system, which varies from Rs 45 to Rs 150 for different slabs of consumers. This has been done to mainly attract the youth and to keep the concept of movie going still affordable at one of its chains.The pricing at PVR Europa is Rs 160 and a Gold Class ticket is charged at Rs. 750. It offers superior ambience, environment, seating, viewing etc in the sum. 3. PLACE / DISTRIBUTION Services are generally created and delivered to the buyer at the same time,therefore creation of time and place utilities is a vital function in services marketing. Irrespective of middlemen or direct sales channel, the factor of location keeping in view the potential markets is the most significant in channel selection and distribution.The issue of location here plays a very important role, as all PVR Cinema Halls are stationed at good locations in the city, which gathers a large number of footfalls for them every day. PVRs usually open at an eventful yet untapped location, followed by which (as we saw in case of Anupam PVR Saket) other retail chains get opened around it as well. Their places are always well situated and are well linked. PVR does not have any other channel of distribution, as their service is sold solely at their chains. They do follow any franchisee outlets, even though they indulge in ticket sales online and via telebooking. The only intermediary involved for proc uring movies are Indian as well as international movie distributors, by way of whom they acquire the movies. * Distribution of Movies The Company has also recently forayed into the Distribution of Hollywood film titles in the country through its 100% subsidiary, PVR Pictures. By virtue of its strong brand equity and partnerships with major independent Hollywood studios like Miramax, Newline Cinemas etc. that are not represented in India through their own offices, PVR has managed to procure and distribute titles in the country. With the advent of the multiplex revolution across the country, the company sees a great opportunity to fill up these upcoming multiplex screens with Hollywood titles. The has successfully distributed major Hollywood titles like Rush Hour 2 , Wedding Planner Chicago , Choclat ,Spy Kids 2 , Makdee etc. 4. PROMOTION Promotion is a very vital part of the marketing mix especially in the case of services. The customer needs to trust or have belief in the service, as he has to pay for it pre-experience. Therefore, it is very important to sell the service in the best possible way. Usually the objective of promoting a service may be to create a brand image, establish a personal relationship with the client and to create an impression of competence, honesty and sincerity to win the buyers’ confidence in sellers’ abilities to deliver the service efficiently. To promote these, the marketer generally employs indirect selling techniques, as it is usually not possible to use the conventional promotion tools like advertising. Promotion activities like community relations, event management, media blitz, corporate identity programs have relevance. 3rd parties like government, unions and interest groups are important, as they are capable of influencing market access. PVR as a brand indulges into print advertisements on every Friday giving out the latest movie schedules. Any new developments are communicated to the audience via press releases. Hence there is a strong element of PR involved. Apart from that, they usually have contests pertaining to latest festivals like Valentines Day, New Years Eve, Oscar Movies Week etc. PVR also has a host of online promotional contests associated with movies The latest one relates to the film King Kong.They are also in collaboration with cellular services like Airtel have SMSand-win contests and give out free tickets to the winners. Also, PVR attracts a lot of commercial shooting / media coverage via programmes etc which promotes it as a brand in a big way. Organizing Star Events on Premiers of movies like ‘Kuch Kuch Hota Hai’ helps PVR relate better with its target audience i.e. the youth. The whole PVR banner and its exterior environment including movie hoardings, banners etc help promote the concept of movie viewing as well as PVR as a strong and successful brand. PVR also hosts premiere shows with leading movie stars visiting the various PVR cinemas. They also host numerous fun events for children while screening animations etc.

Leadership and Power with Teenagers Essay

Communication between patients and health care providers has always been an important topic. Specifically communication between teenagers and health care professionals, a study conducted by Jacobson and others (2001), shows that there has not been much research that specifically show how teenagers relate to the health services. Using the communication aspects of that study, the description of group dynamics shown in the textbook and the assigned readings, we will try to show a more effective way to communicate with teenagers as a health care professional. Power in a Group With few exceptions, most teenagers feel the need to belong to a group. For a teenager group dynamics help to define his or her identity. If we can understand how group dynamics work, we can then use that information to develop a strategy to help us as health care professionals communicate effectively with teenagers. Adler (2010) defines power as â€Å"the ability to influence others† (p. 308). There are many ways to influence other people using the different types of power. We will review a few of them in order to get a better understanding of what level of power we can have in a group. We will not be discussing if the â€Å"power† or level of influence in the group is used for good or bad, only that it is present. Legitimate Power Legitimate power is defined as power received because of title or position. A parent, a teacher or, in our case, a nurse or paramedic, has this kind of power when first approaching a patient. This kind of power is usually acquired through an authority that is recognized by society. We accept this authority because they have a position above us in the chain of command. The end result is the person with the power has the major influence. As a nurse or a paramedic, the uniform, the tools we use and even the environment we are in, are common ways that people recognize our title, is also highlights power and influence that comes with our title. This allows us to approach a patient and get their attention so we can begin their assessment and treatment. Expert Power Expert power comes from what lies behind the title; perceived knowledge â€Å"what we believe that they know or can do†(Adler, 2010, pg. 385). Nurses and paramedics are excellent examples of expert power. We respect their authority not because we know his or her personal background, what university they graduated from or how much experience that they have, but because the person has a professional title that we know has to be earned. This earned title means that the professional has certain level of knowledge in health field and we are more likely to follow their instructions because of it. After we present ourselves as a nurse or paramedic, it is our job to confirm the first impression caused by our uniform and shows the patient that we know how to do our jobs. Once we are assessing the patient it is important to demonstrate our medical knowledge and the experience we have while performing procedures. We do this in order to make the patient feel more comfortable with us and give them more confidence in communicating with us about their current condition. Referent Power Referent power comes from the interactions with the members of a group. It is not bestowed upon a person like the legitimate power and it is not related to the power a person gets because of their knowledge in a particular subject like expert power. The referent power is earned because of the respect that person has earned from the group. There are many important factors that we need to be considering when earning this kind of power; earning trust and admiration of the group member’s and likability, all take part in gaining this kind of power. Leadership is the word that best describes referent power. When a person becomes a leader, they support and push the group toward a common goal that is the best for everyone. Leadership is a skill, not a quality; nurses or paramedics need to develop this skill to have a better have a way to communicate with our colleagues and patients, especially our teenaged ones. Losing referent power. When a leader fails to be an effective, the ineffective leaser will lose the referent power they had gained. In one study a teenager was asked how they felt while talking to a doctor, they described there interpretation of a doctor as â€Å"an authority figure who communicated briskly† (Jacobson, October 2001, p. 813). This statement show the failure in meeting a teenagers need to. The results of the study show that most teenagers don’t trust their trust and respect their health care professional. The results of the study show that most teenagers don’t trust there health care professionals and this can lead to them failing to disclose important medical information. Communicating with a Teenager Patient Legitimate, expert and referent power demonstrate a persons ability to gain power and influence within a group. Returning to our main topic, we know that teenagers have a group mentality. This means that one way to get and maintain their respect is to use referent power. By using the skills of a leader, we are much better to able to connect and to build relationship with out teenaged patients. When we first have contact with a patient we inherently have both legitimate and expert power with us; then begin to develop the referent power and earn the trust and respect of that patient. If we are successful the patient will cooperate with us and we will have a good and open communication. This works for almost every patient, but if the patient is a teenager, we also have one extra challenge, time. Teenagers usually make quick decisions; they don’t usually take the time to consider all ramifications or consequences of their choices. We have to make sure they know we are there to help them and that they are important to us as a person. To earn their trust, they have to feel like they are being treated as an adult, not like another bratty teen and this must be accomplished in a short period of time due to the teenager’s tendency towards quick decisions To summarize, we have described a few of the different types of power a person can have in a group, legitimate, expert and referent. Then we further explained how you go from legitimate and expert power to the referent in your dealing with teenaged patient and how using referent power and being a leader is always your best option. This is so not only can we work better with them but we can do a better job as a health care providers overall. References Adler, R. & Rodman, G. (2006). Understanding Human Communication. Oxford, NY: Oxford University Press. Jacobson, L. Richardson, G. Parry-Langdon, N. Donovan, C. (October 2001). How do teenagers and primary healthcare providers view each other? An overview of key themes. The British Journal of General Practice, 51(471): 811–816. PMCID: PMC1314126 Sieh, A.& Bretin, L. (1997). The Nurse Communicates†¦ (pp. 85-102). Philadelphia, PA. WB Saunders Company.

Main Features of Enterprise and Entrepreneurial Management Essay

Main Features of Enterprise and Entrepreneurial Management - Essay Example This is why generating ideas is important, to identity potential innovations in either advertising or actual product development. Certain products and services have limited life cycles, meaning that they move from launch to growth to maturity in shorter periods of time (Keegan and Green, 2009). In order to maintain competitiveness, an entrepreneur must always develop new concepts in order to create products or services with longer sales potential and keep the business distinctive and original from competing firms. Strategic objectives are defined as â€Å"short-term statements that detail specifically how an organisation will achieve its long-term goals† (Nickels, McHugh and McHugh, 2005: 215). Once ideas have been generated about how the business will position itself, it is necessary to set-up and identify the steps required to achieve long-term strategy. This might include conceiving how to establish an organisational structure (vertical or horizontal), how to focus on human resources for people development, or determine advertising strategy. Objectives are important as they serve as a framework for how the business will achieve long-term market position or growth. Market analysis and market research Boone and Kurtz (2005) again identify the importance of market analysis, which is understanding what consumers value, their purchasing preferences and their lifestyle or family trends. A business must conduct either qualitative or quantitative research to determine how to segment customers for marketing and also how to target them effectively with promotions, pricing and advertising. The company can perform surveys or questionnaires, as two examples, in order to determine how it will provide effective products and services that will be appreciated and adopted by selected target customers. It is necessary for the entrepreneur to understand these consumer attitudes in a variety of different dimensions for the business to be able to compete successfully. Mark et analysis is about gaining knowledge of buyer behaviour and then applying customer service principles that will best satisfy customer needs. Market analysis is also about understanding the different forces that impact business success or will contribute to its failure. Michael Porter developed a framework known as the Five Forces Model that describes risk of competition, supplier and buyer power in the market, and threat of substitute products (Porter, 2011). A business needs to understand the volume of competition in the industry in order to develop a risk management model. Since entrepreneurs will also be procuring inventories from various vendors, the business needs to conduct market analysis to understand how much leveraging power it will have against suppliers and how to establish an efficient supply and value chain framework. It is vital to have knowledge of how the external market operates and this can only be accomplished through market analysis processes, such as PEST ana lyses. Understanding competition â€Å"To differentiate means to create a benefit that customers perceive as being of greater value to them than what they can get elsewhere† (Zwierzynski, 2009: 1). An entrepreneur must understand what competition is doing in terms of product delivery, service principles, or even advertising in order to create a unique market positioning strategy. Without knowledge of what competition is performing in the industry, it will be impossible to innovate to make differentiated products

Public Pension Replacement Rates Essay Example | Topics and Well Written Essays - 500 words

Public Pension Replacement Rates - Essay Example In pension systems where workers get substantially different payouts due to their differing incomes,  replacement rate is a common measurement which can be used to determine the effectiveness of the pension system† (Investopedia, 2011, par. 1). In the United States, the pension replacement rate is revealed as 40% (Reno and Lavery, 2007, 1) compared to 70% - 80% in Greece (Nelson, Belkin and Mix, 2010, 4). There is a variance in replacement rates which is caused by interplay of factors such as wage rates and profiles, broken career, and length of active life, among others. Variance in Replacement Rates According to the Indicators Sub-Group (ISG) of the Social Protection Committee (SPC) (2006), â€Å"variants include different lifetime earning profiles (linear profile from 80% to 120% and from 100% to 200% and concave profile) as well as one low wage variant (flat 66% of the average), but also the variants also include a calculation for a broken career† (9). Other varian ts that cause disparities in pension replacement rates are age of retirement and career length, as well as the level of rate of return (ISG of SPC, 2006, 10).

Diversity and Difference in Early Childhood Education Research Proposal - 3

Diversity and Difference in Early Childhood Education - Research Proposal Example Reflective thoughts about the theories as observed in our daily lives are but one of the methods we are going to use in dissecting what the theories present to our modern world. Whether the theory holds true today or not, if it is of an essence to the modern educator or not needs to be seen as we go along our discussion. I also wish to present an analytical report where we could compare and contrast some of the theories as opposed to practices that we experience. It is the aim of this paper to give a clear understanding of the theories presented by Robinson and Diaz through discussion and examples as well as through the use of other references that could help give light to the issue. In effect, I will be adding some of my personal experiences which may be not worth noting, yet I believe would reveal the reflective side of me. Basically, we will be attacking the issue in different ways as the issue presents diverse angles that we need to look into. The earliest teachings could have started during the beginning of time when the first man and woman were created and were given the instructions of what to do (Genesis 1:28-29). Perhaps the how of teaching was first recorded in Deuteronomy 11:19 when Moses gave instructions to the Israelites to teach their children about the laws of God by talking about them when you sit at home and when you walk along the road, when you lie down and when you get up and also by writing them on the doorframes of your houses and on your gates (New International Version). This kind of educational system has been largely seen in the early eras as no formal education was set for the early people to follow which eventually affected at large the education of modern learners.

Cancer testis antigens (CTAs) Literature review

Cancer testis antigens (CTAs) - Literature review Example The antigen HOM-TES-14 which is repeatedly encountered during CDNA expression library is encoded by the SCP-1 gene, which is mainly expressed during prophase of mitosis in spermatocytes and involved in homologous chromosomes pairing therefore is less restricted in its expression. CTA is expressed less in non-seminomatous germ cell tumors than seminomas germ cell tumors (Chen, et al., 2013). There are CTA that are encoded on the X-chromosome called the X-CTA genes and those that are not referred to as non-CTA genes. More than half of all CTA are X-CTA and often constitute multi-gene families organized in well-defined clusters along the X-chromosome where different members are arranged into complex direct and inverted repeats. The genes encoding non-X-CT antigens are distributed throughout the genome and are mostly single copies (Cheng, et al., 2011). The X-CTA genes are expressed basically on the spermatogonia that are proliferating germ cells while non-X-CTA are expressed in the late stages of differentiation such as spermatogenesis in the normal testis. MAGE-A3, MAGE-8, MAGE-A10, XAGE-2 and XAGE-3 have been found to be expressed in the placenta in addition to testicular expression. The CTAs have different functions as various CTAs are expressed during different stages of spermatogenesis (Fratta, et al., 2011). In tumors of diverse histotypes, CTAs are largely distributed. Among various kinds of tumors, CTA varies and is depicted by data from the evaluation of its transcripts (Fratta, et al., 2011). The division of cells resulting to nuclei whereby the total chromosome number is reduced by a half its original number is termed as meiosis. The nuclei that arise from the parent nuclei are normally same as the parent nuclei but they genetic makeup is normally different. This is because genetic diversity is permitted during reproduction. Meiosis is composed of two phases, Meiosis I and II. It is through these stages that meiosis gives rise to

Philosophy Essay Example | Topics and Well Written Essays - 500 words - 50

Philosophy - Essay Example Admetus accepted the offer of immortality thinking that by the time he is to leave the mortal world for the underworld, one of his old parents would happily sacrifice their life for their son. It was not a fool’s decision, it is only rational to think that way. The mistake he made was not getting anything in a contract with his parents. If it was his time to die, he must have had some form of legal paper showing that he has a substitute to offer in his place. He could have also made a deal with any person, who would be happy to die at a certainty time in future for a pot of gold. Despite the fact Ametus might seem like a fool to many, I would call him an impulsive being, not a fool. Plus he always has a way to get out of situations. No one is perfect in the world, Admetus’s foolishness (or impulsiveness) would have landed him in trouble many times, but he always had someone there to protect him – fools don’t have such powerful friends! Apollo is like a friend to Admetus, he does treat his friends well and in the end Apollo gets him out of trouble whenever he’s in one. When it was the time to win the heart of the beautiful Alcestis, Pelias’s daughter, the king of Lolcus, Apollo helped him yoke the lion and the bear to a chariot and then Admetus drove the chariot to show it to Pelias – fools can’t be that lucky. Admetus was impulsive and stubborn and that is why he refused to make a sacrifice to Artemis. This upset the goddess and she put snakes in the bridal chamber as a punishment. To Admetus’s aid, Apollo came forward again, he talked sense into him and told him that it’s better to make the sacrifice to the goddess. Admetus took heed to Apollo’s advice and made the sacrifice – fools don’t listen to reason, Admetus is no fool. Toward the end when it’s the time of death Fates have agreed to spare Admetus if he offers someone else. When Admetus asks his parents they refuse and

Equity Valuation in the Style of Warren Buffet Project Essay

Equity Valuation in the Style of Warren Buffet Project - Essay Example The strategy is proved to be effective over time and prevents investors from making costly and foolish investment losses. The investment strategy uses both quantitative and qualitative factors which finding a good stock. The company chosen for financial analysis is Apple Inc. (Ticker Symbol AAPL) which is a Fortune 500 company whose shares are publicly traded. Apple Inc. is a leading hardware and software company which has headquarters in Cupertino, California, U.S. The company has over 400 global retail stores spread in over 14 countries and it is listed in NASDAQ as a publicly traded company. The Four Filters Approach Filter 1 – Understanding of a company and its products The company sells its products globally through retail outlets, online stores and direct sales with the help of third party distribution networks. The company is best known for its innovative hardware products and next generation media including iPhone, iPad, iPod, Smart Phones, and so on. The companyâ€⠄¢s products and services also include MAC, iCloud, App stores, Apple TV, App Stores, MAC App Stores and iBookstores. Their software services include iOS operating system, OS X, iTunes, iWork and iLife production and creativity suites. The company’s customers are small and medium sized businesses, retail customers, enterprises, educational institutions, and government customers. Filter 2 – Competitive Advantage Apple Inc. is the second largest company in information technology sector in the world. In terms of revenues, only Samsung Electronics (leading Korean company and key competitor of Apple) exceeds the consolidated revenue of Apple. In the year 2008, Fortune magazine name the company as the most admired company in United States as well as globally. Filter 3 – Ability and Trustworthiness of Management The company delivers innovative products and services to customers that include software, hardware, peripheral, and applications. Apple is committed to providi ng best user experience by leveraging its ability of producing unique design. The company continuously invests in marketing, advertising, research and development in order to boost sales and produce innovative products and technologies. The company’s long term strategy includes expansion of distribution network for reaching more customers globally in developing countries and providing them with high quality sales and support experience. Filter 4 – Intrinsic Value Analysis Free-Cash Flows The free cash flows are used to measure the financial performance of the company and it is calculated by subtracting capital expenditures from operating revenues. The free cash-flow represents the company’s ability to generate money required for expanding asset base and hence they are important to identify opportunities that can enhance shareholders’ value. Cash is very important to invest in new products, make M&A, reduce debt and pay dividends. The FCF is calculated usi ng the following formula: In order to determine the

Environmental Ethics Assignment 2 Essay Example | Topics and Well Written Essays - 1250 words

Environmental Ethics Assignment 2 - Essay Example 111). From this description, the major functions of zoos are to maintain the animal species contained therein for safeguarding, learning, or display to the general community. Therefore, it is from such a definition that the immorality or morality of the issue can be weighed. As such, one of the issues that make zoos be viewed as immorality is the fact that the animals kept there are taken out of their natural habitat. This means that as much as the zoo management may try to replicate the natural environment of any of the species, it never really recreates it in the exact manner especially due to space constraints. This results in the animals being confined in a small area, thereby making it more like a form of imprisonment. Additionally, the care provided at the zoo may not be what the animal actually needs (Lee and Holder 2007, p. 189). There are certain elements of the wild that are never fully met. Despite these drawbacks that tilt zoos towards immorality, the establishments have helped in the study of numerous species. This has been essential in tackling elements such as diseases that may threaten animal existence. From this, therefore, the immorality of zoos, or otherwise, is subject to the perspective from which it is viewed. Tree Huggers is a term that is generally used to refer to individuals who are highly passionate about the environment to the point that they can literally do anything towards its conservation. The term originated from a past where individuals could actually hug trees so that they could prevent them from being cut down. They would achieve this by hugging the tree at precisely the point where the lumberjack’s axe is about to strike (Lee and Holder 2007, p. 267). Since then, the term â€Å"tree hugger† has been used to refer to people who are passionate about the environment. This act of tree hugging culminated into movements aimed at environmental conservation, extending well into the contemporary society. As

Quality and IT Management Essay Example | Topics and Well Written Essays - 1500 words

Quality and IT Management - Essay Example 2. Role of Quality Gurus Some of the most famous quality gurus include Armand Feigenbaum, Edwards Deming, Philip Crosby, Kaoru Ishikawa, Genichi Taguchi, and Shigeo Shingo (Beckford 2002, p. 54). All of these gurus brought different concepts of quality which not only helped the companies achieve competitive advantage in the past but also provide appropriate directions towards success to the companies belonging to the present world. We can take example of Masaaki Imai who came up with the concept of Kaizen in 1986, which led Japan’s way to huge success in the field of technological development. Kaizen is an umbrella, which includes all Japanese practices related to quality management. Imai focused on continuous improvement in all departments of a company. Shigeo Shingo was a Japanese quality guru who focused on zero quality control and brought the concept of Poka-Yoke which means to identify the errors before they become some real defects. Kaoru Ishikawa was another Japanese qu ality guru who also believed in some other concepts other than just provision of quality products to the customers. He focused on after sales service, company and the customers, and quality of the management. One of the main teachings of all quality gurus was quality control, which means to ensure quality in all stages of a product development. In the engineering domain, quality control results in accepting or rejecting a manufactured product (Unhelkar 2003, p. 303). In the view of quality gurus, the process of quality control includes certain actions which are necessary for the control and verification of required characteristics of any product or services provided by a company. Fryman (2002, p. 6) found that the main purpose of quality control is to eliminate all factors which can result in unsatisfactory product performance. Along with quality control, some American quality gurus, such as, Dr. Joseph Juran and Dr. W. Edwards Deming also focused on quality management that leads a company’s way towards success. The primary objective of quality management is to increase customer satisfaction with the company’s products and services. Deming’s quality cycle comprised of some key steps, which included Plan, Do, Study, and Act. Deming focused on bringing improvements in quality of products and services by reducing the elements of variability and uncertainty in design and features of the products and services. On the other hand, Juran believed in the philosophy of ‘fitness for use’ and advocated the use of ‘quality cost measurement’. Philip Crosby was a Western American quality guru who believed in the concept of ‘conformance to requirements’. Crosby came up with four main concepts related to quality management. The first one was that quality is not goodness or elegance rather it is conformance to the requirements of the customers. The second concept was that the system for creating quality has nothing to do with appraisal rather it is concerned with prevention. Third concept was the zero defects standard of quality whereas the fourth concept was that measurement of quality should be the price of nonconformance. Crosby focused on reducing the manufacturing expenses by doping things right at the first time instead of correcting them. In the past, the teachings of quality gurus really helped companies become more competitive in nature, lower the product manufacturing costs, improve

The study a library Essay Example for Free

The study a library Essay 2. 1 Background of the study A library is organized for use and maintained by a public body, an institution, a corporation, or a private individual. Public and institutional collections and services may be intended for use by people who choose not to — or cannot afford to — purchase an extensive collection themselves, who need material no individual can reasonably be expected to have, or who require professional assistance with their research. In addition to providing materials, libraries also provide the services of librarians who are experts at finding and organizing information and at interpreting information needs. Libraries often provide quiet areas for studying, and they also often offer common areas to facilitate group study and collaboration. Libraries often provide public facilities for access to their electronic resources and the Internet. Modern libraries are increasingly being redefined as places to get unrestricted access to information in many formats and from many sources. They are extending services beyond the physical walls of a building, by providing material accessible by electronic means, and by providing the assistance of librarians in navigating and analyzing very large amounts of information with a variety of digital tools. Kalayaan National High School started when Mrs. Esmelita P. Ulangca, the principal of Bagong Silang High School, felt an urgent need of an annex school in order to accommodate the heavy influx of enrolment of students. In 1996, the construction of two(2) three-storey building with 9 classrooms each were constructed in Phase 10 Bagong Silang, Caloocan. The first enrollment commenced on May 21,1997 where the first batch of 1,450 first year enrollees and organized into 14 sections with 18 teaches from Bagong Silang High School. As classes went on another three-storey with 15 classrooms was also constructed, 300 second year and 212 third year students from Bagong Silang Hish School were transferred. Along with them were 8 teachers. The first inauguration of the said buildings was held February 6,1998. In June 29,1998, a Division Memorandum No. 97 s. 1998 was issued to inform the field that the establishment of Kalayaan National High School(formerly Bagong Silang National High School Annex) as per Republic Act No. 8644 entitled â€Å"An Act Establishing a National High School in Bagong Silang, Caloocan City to be known as Kalayaan National High School and Appropriating Funds Thereof, lapsed into law on May 30,1998. Library System is one of Transaction Processing System because it can process large records and data of the school and it is also use for library transactions like borrowing and returning books. In Computerized Library System, the data are kept accurate in order to lessen errors in listing of books and computation of penalties. Library System is also designed to perform the process involve in acquisition, cataloguing, and circulation of books in the library. The proponents intend to propose to develop A Computerized Library System for Kalayaan National High School to enhance the transactions of the current procedure of their library. 2. 2 Overview of the current System Borrowing For those who are new borrowers they will be given a library card and fill up all the informations needed. The students are allowed to borrow as many books as they want inside the library premises. Anyone who wishes to borrow a book must physically check by himself the book stored in the shelf to know if it is available, if it is he should bring it to the librarian together with his library card. If he wishes to borrow it for over night he must return it the following day(excluding Saturday and Sunday), if he fails to return it he will need to pay for penalty per overdue books which cost 1 peso per day; if the student fails to pay for the penalties his clearance will be hold. But if the borrower is a Faculty there is a logbook provided for them to write their name, title of the book, date borrowed, and date returned and he is allowed to borrow the book for the whole school year and return it before the school year ends, if he lost or damaged the book his clearance won’t be cleared. Returning For returning the book the borrower will return it to the librarian and find his Borrower’s Card then the librarian will check if it is returned on the right date if it is not the borrower must pay for his acquired penalty. For Faculty members they will give the book to the librarian to record it on the logbook for faculty’s borrowed book the date they returned it. For all the penalties for overdue books,damage books and return boooks they will pay it to the librarian. For overdue books the students should pay penalty per overdue books which cost 1 peso per day. For lost or damage books the students should pay for the price of the book or replace it with a new one. Reports The librarian anually submitting the library’s annual inventory report by checking the books manually in the library, the librarian should physically check the books on the shelves and match it on the list of their books thatthey have. The report was done using Microsoft Excel. 2. 3 Project Rationale The following will be the beneficiaries of this study: * School They will be able to provide better service to their students because of a more organized records and user-friendly library. This study will also uplift the image of school by providing an optimal use of new technology. * Librarian He will be able to monitor the books easily and provide a record of library transactions such as borrowing and returning of books. Generating of reports such as list of books, list of Borrowers, list of Borrowers with offense, list of Damage books, list of Lost books, list of borrowed books, list of returned books, Inventory of Book will be more faster and easy. * Borrowers They do not need to search manually for the books they wished to borrow and they could easily know the availability of the book. The borrowing process could be more faster than their current procedure. * Library The library could easily monitor the condition of their books as well as its availability and stocks, because on their current system the librarian should physically check the books on the shelves. Generation of reports such as list of books, list of Borrowers, list of Borrowers with offense, list of Damage books, list of Lost books, list of borrowed books, list of returned books, Inventory of Books will be easier and faster. They could manage and easily update their records and transactions. * Proponents They would enhance their programming skills and knowledge in developing a system. * Future Researchers They could use this as a referrence for their study and guide for improving this system.

Food Safety: Management Report

Food Safety: Management Report Literature Review Food safety issues are as old as mankind and since time primeval humans have developed procedures to ensure that the food they eat does not harm them. To produce food with any new technology, there must be appropriate armament to protect human health. There exist few written records, but it is plausible to assume that, historically, the safety of new products of food was established by experiment. The foods consumed today are generally viewed as safe, based on their long history of such safe use. It is worth noting that this general acceptance of historical safety does not necessarily mean that some conventional foods may not cause detrimental health effects under some circumstances. â€Å"With the world’s growing population, the provision of a safe, nutritious and wholesome food supply for all has become a major challenge. â€Å" From the Encyclopedia of Food Safety Executive Summary The purpose of this report is to inform the Managing Director Quality Foods Co. LTD that after the last Safety and Health committee, there have been several complaints from the staffs regarding health and safety in the company. And also upon investigation it was concluded that there was the need for proper supervision and a safety measure for the health of the employees and consumers. This report will provide recommendations that need to be implemented and also it will also inform the Managing Director the importance of compliance with OSHA 2005. â€Å"We have to change our food management system culture†Ã¢â‚¬ ¦. Introduction Established in 1991, Food Quality Co. LTD is one of the leading traders of cheese making in Mauritius. Our industry processes, imports, refines and markets a wide range of home-ground and imported food ingredients especially cheese. We serve household consumers with packaged, branded, with high quality of cheese products and have over 100 employers. Objectives of our company: a. Serving Customers Improve contract performances Maximize customer service Improve food management system. Be the top leading industry in Mauritius for cheese making. b. Food Ingredients Our customers in the Mauritian food service industry are increasingly improving their products to address changing consumer preferences. Our ingredients’ portfolio includes: Cultures Mold Powders : Mesophilic, thermophilic, buttermilk, chevre, creme fraiche, flora danica, fresh, fromage blanc, fromagina, keifer, sour cream, propionic, yogurts. Rennets : Animal, vegetable, tablets, liquid and powder Additives : Salt, citric acid, tartaric acid, calcium chloride, lipase, herbs, ash, coloring Main concern Recently, it was found that during the final stage of cheese making, some milk products were already contaminated and it was found to be from cow to table. There were some cases of food allergy (poisoning) and the demand for this our cheese has been reduced. To come forward to this problem and its solution we must all understand the aspect of food safety and management system. Hazard associated with our food ingredients Our employers are exposed to several types of hazards during their 8-hr working period. Such hazards include: Ergonomics hazards Chemical hazards, and Physical hazards But the main risk was found to be microbial hazard since our milk was contaminated and in turn our cheese products were infected too. Storage and Transfer of Raw Milk: Any time the milk is transferred or stored; all equipment and containers must be sterile to prevent contamination. The storage temperature must be low enough (usually 4 degrees Celsius) to keep any bacteria remaining in the milk from growing. Sources can include: Food handlers Raw food and water Insects, rodents, animals and birds From the environment. Root of the problem: Processing and production of cheese a. Preparing the milk the problem was found during this stage, where the milk was already contaminated leading to microbial infections of the cheese products. b. Separating the curds from the whey in any common cheese-making operation, the first step is preparing the milk. Our industry do not import any pasteurized milk. Instead we prepare the milk from our farm cows and must add bacteria culture to produce the lactic acid. Curds must be separated from the whey, animal or vegetable rennet is added, and then the curds are agitated and cut using large knives. As the whey separates, it is drained. The curds are then pressed into molds, if necessary, to facilitate further moisture drainage, and aged for the proper amount of time from the whey, but they are more typically left alone. When separation is complete, the whey is drained. c. Pressing the curds – moisture must then be removed from the curds, although the amount removed depends on the type of cheese. Here, they are pressed to give the proper shape and size. d. Ageing the cheese – at this stage the cheese may be injected with a flavoring mold, bathed in brine, or wrapped in cloth or hay before being deposited in a place of the proper temperature and humidity to age. Some cheeses are aged for a month, some for up to years, followed by the wrapping stage of cheese. Controlling the hazards – simple ways for our food handlers. Solution and Recommendation Milk contamination may occur from: Cow feces coming into direct contact with the milk Cow diseases (e.g., bovine tuberculosis) Bacteria that live on the skin of cows Environment (e.g., feces, dirt, processing equipment) Insects, rodents, and other animal vectors Small numbers of bacteria might multiply and grow in the milk before someone drinks it if it is raw.Thus, our employees in the food handling department must be well aware of the dangers of bacterial contamination. Keep the workspace clean: Follow the simple strategy: ‘clean as you go policy’ Carry out a cleaning task of work surfaces and the surrounding work area as everything must be visually clean and trim. Return all unused raw materials to the correct storage area as soon as possible Return unused items to their initial storage area. b) Keep tools, utensils and equipment in good order, in a sterile state and stored correctly tools, utensils, and equipment require to be cleaned immediately after use, and MAINTAIN WORKPLACE FOOD SAFETY codes/ standards c) Keep ingredients and products separate and in their assigned places separate storage areas for raw and cooked foods. 2 Work in a way that keeps food safe a) Dispose of food waste and b) Avoid product contamination and cross-contamination at all stages of processing operations by maintaining good personal hygiene by using correct color-coded equipment by storing raw materials and finished products correctly at all stages of the process By keeping the floors in your work area clean By keeping work surfaces and equipment clean By preventing pest infestation General Precautions for our company Importing of food ingredients Understand requirements specifications material colors, packaging freight samples and quantites Select supplier identify suitable source check and confirm samples Client approval Samples Pricing Terms and conditions Sign order Place deposit The manufacturer Production control Inspect quality and packing Delivery Transport ( sea or air) Customs clearance Storing (employers dealing with food ingredients ) People taking care of the preparation department, must be aware of the temperature danger zone Take special care with high-risk foods Store food in the fridge Freeze food safely. Store cooked food safely. Store raw food separately from cooked food. Choose strong, innocuous food storage containers. If in doubt, throw it out: Throw out high-risk food left in the temperature danger zone for more than four hours – don’t put it in the fridge and don’t keep it for later. Check the use-by dates on food products and discard out-of-date food. If you are uncertain of the use-by date, throw it out. Personal hygiene This is an obligation that our food industry has to their clients and the general public. The most important things our food handlers need to know and understand are that they must: Do whatever is reasonable preventing their body; anything from their body or anything they are wearing, coming into contact with food. Do whatever is necessary to stop unnecessary contact with ready-to-eat food. Wear clean outer clothing, (depending on the type of work they do). Not eat over unprotected food or surfaces likely to come in contact with food. Not sneeze, blow or cough over unprotected food or surfaces likely to come into contact with food. Not to spit, smoke or use tobacco where food is handled and Not to urinate or to defecate except in a toilet If you injured yourself, make sure to control the wound. Clean it and put a water proof blue plaster and immediately use disposable gloves. Food safety law, requirements and its application Food safety – the beginning and the final stage Are our products that have been used from beginning to final stage, safe for human consumption? Our company kept growing since 1991. Just because of the contaminated milk, the demand for our cheese products is being reduced in market and this is going to be detrimental to our company’s future. Therefore, food safety regulations are applied to each stage in food production, from processing and manufacture to distribution. The Food Safety Act 1990 (as amended) provides the scheme for all food legislation –as applies in Mauritius too. The main responsibilities for all food businesses under the Act are: To ensure you do not include anything in food except necessary requirements. Remove anything from food or treat food in any way which means it would be damaging to the health of people eating it to ensure that the food you serve or sell is of the nature, substance or quality which consumers would expect to ensure that the food is labeled, advertised and presented in a way that is not false or misleading â€Å"Producing safe food is paramount to our business’s success†¦.† Food quality – requirements of the law Are the products produced, met with the requirements specified and designed by the law? Food qualityis the quality characteristics of food that is admissible to consumers. Food quality is an important food manufacturing requirement, because food consumers are vulnerable to any form of spoliation that may occur during themanufacturing process. Factors contributing towards quality of food: Appearance Color Taste Odor Nutritional value Contaminants (Physical, Chemical Microbiological) defilement HACCPis a management system in which food safety is superscribed through the analysis and control of biological, chemical, and physical hazards from raw material production, acquisition and handling, to manufacturing, distribution and consumption of the finished product. A food safety program must be developed in our company to ensure safe sale of food products. The benefit of this food safety program would systematically identify the food safety hazards that are likely to occur in our food handling operations and also provide a systematic monitoring process based on our food business. Statistics Figure 1 This table shows food poisoning trend from 1990 to 2011 in Mauritius. Figure 2 This table shows the â€Å"reported cases† of food poisoning in Mauritius. Year Reported food poisoning 2001 23 2002 33 2003 60 2004 160 2005 29 2006 78 2007 766 2008 129 2009 718 2010 156 2011 445 2012 512 Training effectiveness For our company not to meet with failings with health and safety, the health and safety department must contribute to a lucrative business in the view of a better and healthy work ahead. The safety of our food depend largely our food handlers. However malpractices have been reported on numerous occasions resulting in food poisoning outbreaks. Therefore it is essential that food handlers are properly trained so that they take the necessary precautions to avoid such accidents. Training of managers, supervisors and all people who can influence the safety of food is essential to reduce the unacceptable high levels of food contamination. Improvement of food safety knowledge and practices of employee is through food safety training. Possible impacts Failing to comply with food safety control plan The promotion of food safety, including by assisting food premises to handle food safely, remains a key priority under theFood Act. To complement this educative approach, councils have a range of enforcement options, including the ability to issue infringement notices for certain food safety or hygiene offences. The infringement notices make it easier for councils to administer, investigate and enforce the Food Act. Councils also have the authority to focus enforcement efforts on food premises which pose a greater risk to public health because of non-compliance with the Food Act. Any employee may file a complaint to have OSHA inspect their workplace if they believe that their employer is not following OSHA standards or that there are serious hazards and as a result: Involvement – Ministry of Health and Quality of life. Consequence – Company closes and earns a bad reputation. End result – workers go unemployed and company locked. Conclusion Radical and beneficial changes occurred in the food industry in today’s world. Although consumers are increasingly aware of the connection between food and health, they tend to take the safety of the food they eat very much for granted. Food safety is best ensured by the shared responsibility of everybody involved with food from the professional to the consumer. All along the food chain, various procedures and good practices are implemented to ensure that the food which reaches the consumers table is fit for utilization. The risks of food contamination are minimized so that the population as a whole is healthier from the benefits of safe quality food. But responsibility for food safety should not only be the priority of professionals in the food industry. There are rules and conduct to guide the professionals and the consumer is coequally responsible in order to ensure the safety of food at home. The best way to practice food safety is to be well-informed about the basics of food: Natural processes and The hazards to food from bacteria – inside the premised or those coming from the environment. Consumers have a right to expect that the foods they purchase and consume will be safe and of high quality. They have a right to voice their notions about the food control strategies, standards and actions that governments and our industry use to establish that the food supply has these tendencies. Acknowledgments Mr. S. Jason Mrs. R. Roberta Mr. Canny Mr. Colet Max Miss Soogun Kawthur Quality foods Co. LTD Food safety journals References Quality foods Co. LTD – www.qualityfoods.com Ministry of Health and Quality of Life http://ncb.intnet.mu/moh/ Health Officers http://ncb.intnet.mu/moh/ Food safety journals – online websites Microbiology department of Victoria Hospital Health and Safety department of University of Mauritius – www.uom.mu MSB ( Mauritius Standard Bureau) Food Safety act 1990 Food Safety Regulations 1999 CSO (2000). Digest of agricultural statistics. Central Statistical office, Port-Louis, Mauritius FSA (2000). The Food Standards Agency.

Environmental Impacts From Dam Construction

Environmental Impacts From Dam Construction The construction of large dams always change the relationship of water and land that destroy the existing ecosystem balance whereas in many cases, has taken thousands of years to create. Now, there are around 40,000 large dams that obstruct the worlds rivers, completely changing their circulation systems. This is not going to occur without dire environmental impacts. About past few years, the negative impacts of dams have become so familiar that most of countries had to stop building them altogether and are now forced to invest their money into fixing the problems created by existing dams. Construction of the dam does not necessarily only bring benefits. But on the other hand there are adverse effects of dam construction that existed before and after construction must be considered. It will not only affect the construction environment, but can be up to the river mouth. Among the effects of dam construction is:- ECOLOGICAL SYSTEM PROBLEMS No doubt the problem will arise in our ecosystem. It is usually starts from the beginning of the constructions until the affected downstream natural river. Many cases studies and much information can not be used as reference material before extinct. Indirectly, the genetic diversity of biological resources and destroyed. Many endangered species of aquatic animals, land, forest issues. Deforestation Construction of dams required extensive land clearing without any control. As in Bakun and at Lake Chini has a significant impact and can be seen clearly. The most obvious example of the Bakun dam has destroyed the natural habitat of 70.000 hectares of Singapore. Another example is the dam of Lake Chini, Pahang is also clear that there are 60 hectares of forest. Vegetative damaged ecosystems and hence have an impact on wildlife. Disturbed the natural habitat and cause the organism to find a new habitat or the continued extinction of the area. Extinction of flora and fauna, and disruption In Temenggor, dam have been identified as causes of this problem with the number of fish in the Sungai Perak terubuk decreasing. Another problem is the transfer of animals from the forest to the occupation. This causes problems for local residents who live nearby. As an example was the construction of ordinary dam at Bakun. This problem will increase if no action is taken and control. Other example, the reproduction of freshwater turtles is threatened by this situation. It also prevents the passage of freshwater turtles and fish and thus interferes with their breeding habits and movements. In rivers with biologically productive estuaries, both marine and fish and also shellfish suffer from the changes in water flow and quality. Changes in fresh and quality water flows and the salinity balance in an estuary will alter species distribution and breeding pattern of fish. Furthermore, changes in nutrient levels and decrease in the quality of the river water can also gives bad impacts on the productivity of the fish. These changes can also have major effects on marine species which is the feed of their life cycle in the marine, or are influenced by water quality changes in the coastal areas. The greatest impact on wildlife will come from loss of habitat. This is as result from the reservoir filling and land use changes in the catchment area. Migratory patterns of wildlife and the fish may be disrupted by the dam. This will make the aquatic fauna, include waterfowl, amphibians and reptiles can increase because of the construction of dam. Water pollution / Water quality Usually, the river will be effect on soil erosion and the silt occurs during the construction and disposal of water. Because of that, the water becomes brown and it was caused of a problem for growth of aquatic plants. But on the other hand, the river will be a shortage of minerals due to system problems slowed the flow of water caused water dam. Then, rate of mineral and oxygen was decreasing. Further problems arise when people cultivated their crops. The used of pesticides can not be drained and recycled in a river. The material from the construction of dam itself which is the steel consumption rates also affect water quality when water is released from the dam. The obvious changes occur in the timing of flow, quality, quantity and use of water, aquatic biota, and sedimentation in the river basin. The area of influence of a dam construction projects extend from the upper limits of the catchment of the reservoir to as far downstream as the marine and coast or offshore zone. While there are direct environment impacts related with the construction of the dam for examples, dust, erosion, borrow and the disposal problems. The greatest impacts result from the impoundment of water, flooding of land to form the dam and alteration of water flow downstream. These effects also have direct impacts on soils, vegetation, wildlife and wild lands, fisheries, climate and also the human populations in that area. Other effect Construction of the dam has an adverse impact on river hydro ecosystem. Other disadvantages are affected fish population in the river if the construction of the dam occurred at the upper river. That situation took place on the Temenggor Dam, Bersia Kenering. Deep study was done in Lake Chenderoh. Fishery catches in the dam is low and only 22 species were captured, and 15 of them consisted of fish caught by family Cyprinid. Most using drift nets, and this small shows lack large fish in that dam. Results show catch per unit effort will be between (2.7 12.8 kg. per fisherman-day with a value between RM4.94-32.43-per-day fishing.

Eating Disorder Case Study: Chhaya Essay example -- Adolescent Role As

Chhaya is a senior in high school whose self identity problems began as a child with her mixed ethnic background. She blames her parents’ constant fighting (and threats of divorce) on her own behavior and, in turn, strives to become the perfect daughter. Chhaya consequently throws herself into her schoolwork where she repeatedly increases her goals despite the lack of disapproval of others. Social relationships and leisure activities are thrown to the wayside because Chhaya feels guilt whenever she experiences pleasure in non goal-directed activities. Although Chhaya has seemingly tried to control many aspects of her life, this tendency turned into an eating disorder, anorexia nervosa, after two major life events: finding out she did not receive valedictorian and the relationship with her first male interest ending. These events occurred within one month of each other at the end of Chhaya’s junior year in high school. Aside from her self-esteem and self-confidence plumm eting, Chhaya also felt worthless and out of control of her life. When she discovered that she is very good at losing weight, she began using restricting her dieting to an extreme. She has been hospitalized and is now receiving occupational therapy at the children’s hospital. In order to learn more about Chhaya’s roles, expectations, occupations, and the affect of these life aspects on her eating disorder, the occupational therapist used the Adolescent Role Assessment (Black, 1976) to interview Chhaya. This assessment is meant for clients who range in age from 13 to 17 years and has shown sufficient internal consistency reliability (0.75), test-retest reliability (0.91), and content validity (via a literature review of multiple areas of study) (Burke & Lomba, 200... ...onal Therapy 2nd ed (pp. 277-285). Thorofare, N.J.: Slack, Inc. Kazarian, S. S. & McCabe, S. B. (1991). Dimensions of social support in the MSPSS: Factorial structure, reliability, and theoretical implications. Journal of Community Psychology, 19, 150-160. Piers, E., Harris, D. B., & Herzberg, D. S. (2002). Piers-Harris children's self-concept scale, second edition. Los Angeles, CA: Western Psychological Services. Rigby, P., Cooper, B., Letts, L., Stewart, D., & Strong, S. (2005) Measuring environmental factors. In M. Law, C. Baum & W. Dunn (Eds.), Measuring Occupational Performance: Supporting Best  Practice in Occupational Therapy 2nd ed (pp. 315-344). Thorofare, N.J.: Slack, Inc. Zimet, G. D., Dahlem, N. W., Zimet, S. G. & Farley, G. K. (1988). The Multidimensional Scale of Perceived Social Support. Journal of Personality Assessment, 52, 30-41.

The Sermon on the Mountain Essay -- Religion, Jesus

The word of Jesus found in Luke 6:20-26 are the opening statements of His Sermon on the Plain. As with any other passage there are translation differences, literary, historical, linguistic, economic and sociological backgrounds for this passage. It is sometimes difficult to discern the original, or real, meaning of biblical passages and Luke 6:20-26, and beatitudes in general, are no different. The Sermon on the Mount, found in Mark 5-7, is generally referred to as the greatest sermon ever preached. Jesus begins His sermon by stating the eight beatitudes, and the passage in Luke 6:20-26 contains a subset of these beatitudes combined with a corresponding set of woes. There are two genres used in this passage. Each of the first four statements begins with â€Å"blessed are.† These statements are called beatitudes and are used commonly throughout scripture in both the New and Old Testaments. Each of the last four statements begins with â€Å"woe to you who.† The woe literary form functions â€Å"as an expression of pity for those who stand under divine judgment.† (Talbert 70) Each woe in Luke 6:24-26 is the reverse of a beatitude found in Luke 6:20-23. (E.g. Verse 20 and verse 24 are corresponding statements). Each woe pities the opposite group of people that its corresponding beatitude blesses. This pairing of blessings and woes is also found in Ecclesiastes 10:16-17. There are several differences among the New International Version (2011 release), New Living Translation, and New American Standard Bible translations. At the beginning of verse 20, Jesus is looking at his disciples in the NIV, He turned to His disciples in the NLT, and He turned His gaze toward His disciples in the NASB. These phrases mean essentially the same thing: Jesus was fa... ...ke 6:23, 26 also mentions how the prophets were treating by the audience’s ancestors. In the Old Testament, the Prophets of God were ignored and persecuted while the false prophets for other gods and idols were supported by the people. This set of verses presents a reversal of outcomes based on the person’s social acceptance or rejection. Those who are rejected because of Jesus will receive an unspecified reward in Heaven. The audience is instructed to rejoice in this fact. Jesus is encouraging His followers to be happy when people persecute their faith because their reward in Heaven is worth any pain this world can cause. All things considered, Luke 6:20-26 is not really as counter-cultural as it seems. When you look at the spiritual meaning of the words rather than the more commonly used economic definitions, you see that these words of Jesus are very insightful.

United States Immigration Policy Essay -- Illegal Immigration, Illegal

Immigration policy is a controversial but rarely debated issue in U.S. politics. Politicians usually do not take strong stances on immigration, and rarely does a candidate make immigration policy a key piece of his platform. However, the issue is very divisive and decisions concerning immigration will have a large impact on this country's future. Immigration discussions often evoke strong feelings due to the racial and ethnic issues involved. Often, those seeking to immigrate to the U.S. are part of racial or ethnic groups that are minorities in this country. Therefore, anti-immigration views are often associated with racism and nativism. It can be dangerous, therefore, for a politician or other leader to speak out too strongly against immigration. Even if his opposition is based on population concerns, and not race or ethnicity, he can fall under heavy criticism by minority groups. This effect is partly due to the fact that past attempts to limit immigration were based on racism and nativism. Past opponents of immigration, particularly in the late 1800's to early 1900's, often argued that immigrants were inferior. Anti-immigration stances often evoke thoughts of past nativist movements, such as the Know-Nothing Party. In this paper, I will take a look at various attitudes towards immigration, beginning with Singer. Then, I will give my thoughts on the matter and the policy I feel the U.S. government should adopt. Singer believes that all developed nations have a moral duty to accept more refugees. He bases this view on his utilitarian theory. Since refugees have a great interest in immigrating to a developed country, sometimes a life or death interest, Singer believes immigration should be allowed until the harm to the host ... ...fornia: Greenhaven Press, 1995. 31-33. Hardin, Garrett. â€Å"Living on a Lifeboat.† 246-57. Kennan, George F. â€Å"Immigration to the United States Should Be Reduced.† Immigration Policy. Ed. Scott Barbour. San Diego, California: Greenhaven Press, 1995. 17-20. Meissner, Doris. â€Å"Government Policies Should Be Reformed to Curb Asylum Abuse.† Immigration Policy. Ed. Scott Barbour. San Diego, California: Greenhaven Press, 1995. 28-30. Stein, Dan. â€Å"The United States Should Enact a Moratorium on Immigration.† Immigration Policy. Ed. Scott Barbour. San Diego, California: Greenhaven Press, 1995. 21-23. Wilson, Pete. â€Å"The Federal Government Should Increase Control of Illegal Immigration.† Immigration Policy. Ed. Scott Barbour. San Diego, California: Greenhaven Press, 1995. 24-27. Singer, Peter. Practical Ethics. 2nd ed. New York: Cambridge University Press, 1999.

Coke and Pepsi

Coke and Pepsi in the Twenty-First Century: Threat of Entry:low 1. Economies of scale – High production volume but merit not clear (1st paragraph on page 2) 2. Product differentiation – Brand identification (high advertising expense, Exhibit 2) 3. Capital requirements – CPs: little capital investment (1st paragraph on page 2) – Bottlers: capital intensive (2nd paragraph on page 3) 4. Cost disadvantages independent of size – No 5. Access to distribution channels – Food stores (35%): intense shelf space pressure (2nd paragraph on page 4) – Fountain (23%): CPs dominated first food chain (1st paragraph on page 5) 6.Government policy (N/A) Threat to entry is low because Coca-Cola Company, PepsiCo, and Cadbury Schweppes control 90. 1% of the market share; 44. 1%, 31. 4%, and 14. 7% respectively. Although the growth rate of CSD consumptions have been steady at 3% a year, the capital requirement to enter the market is too great of an obstacle. In order to service the entire US, a firm would need $25-50 million to build a plant for concentrate producers, $6 billion ($75 million * 80 plants) to establish bottlers, cost associated to provide and maintain incentives to retailers, and the greatest cost to advertisements.Therefore, firms are deterred from entering the CSD market due to economies of scale couple with brand image that the firm must face. In order provide product differentiation, the entering firm would have to invest heavily to develop a brand image for CSD aside from the three market leaders. Access to distribution channels is intense in CSD industry as bottlers are fighting for shelf spaces in grocery stores. In addition, PepsiCo is in the restaurant business of owning Taco Bell, Kentucky Fried Chicken, Pizza Hut by shutting down any opportunities for other CSD firms to sell fountain drinks in those restaurants.Other CSD firms like Coca-Cola has develop a relationship with remaining market leaders of restauran t for their fountain distribution (i. e. , McDonalds and Burger King). In addition, â€Å"Soft Drink Interbrand Competition Act† in 1980 preserves the rights of Concentrate Producers to grant exclusive territories. Therefore, it would be safe to assume that there are not many competitors in the market vying for a new territory since the existing Concentrate Producers would have driven off competition out of business through their rights of exclusive territories.Cost disadvantages independent of size is high as development brand image will require high investments in advertisement and to develop a new differentiating acquired taste for CSD consumers. Substitutes:low (Non-cola beverage? ) Substitutes of CSD’s include water, juice, milk, and different types of alcohol. However, leading CSD’s have branch out their products to water and juice to capture the market shares of CSD’s substitutes. Other leading substitutes to CSD’s are milk, coffee, and alco hol beverages. These substitutes are generally different complement beverages than the CSD’s.Coffee and alcohol beverages are geared towards adults only and milk is gear towards breakfast meal consumptions with cereal. Complements: Complements to CSD’s are food. CSD firms have made relationships with retailers of food (i. e. , grocery stores, gas stations). In addition, firms have made relationships with restaurants to complement their products with food. Since food is something that everyone consumes several times a day, CSD companies have a great opportunity to maximize their presence in different distribution methods. Buyers:low 1. large volume?Some buyers might buy in large volume but not found in the case 2. standard or undifferentiated? No 3. NA for this case 4. low profits? – Food stores: No, average (5th paragraph on page 4) – Fountains: extremely profitable, 80 cents out of one dollar (1st paragraph on page 5) 5. unimportant? No 6. does not save buyers’ money? (N/A) 7. credible threat? No Buyer groups are not powerful against CPs and bottlers. Therefore, there is no significant bargaining power from buyer side in CSD industry. This situation contributes to maintain high profit of CPs and bottlers. (Reasons) 1.Because there are various retail channels, CPs and bottlers do not face the single retailer with power which purchases in large volume. 2. In general, selling CSDs yields high profit for retailers. (15-20% gross margin for food store, 80 cents out of one dollar for fountain. ) That fact prevents buyers to be price sensitive. 3. In fountain business, CPs and bottlers kept fountain sales profitable and succeeded to avoid cutting price pressure from retailers by paying rebate and investing restaurant retailers. 4. In food store, CSD represented a large percentage of its business (accounting for 3%-4% of food store business).To draw customers to store, it should be necessary for food store to carry the most selling brand in CSD, Coke and Pepsi. This structure weakens food store’s bargaining power. 5. Vending machine is efficient retail channel for keeping price because bottlers can directly control. It also works in the country where Coke and Pepsi do not have distribution channel(ex. Japan). 6. Coke and Pepsi have already established strong brand identification. Some discount retailers have private label CSD but they can not take the place of Coke and Pepsi.Internal Rivalry: high 1. numerous? roughly equal? – numerous: No, oligopoly – roughly equal: Yes – price increase, oligopoly (4th paragraph on page 11) 2. Industry growth – plateau (Exhibit 3) 3. lacks differentiation? – try to differentiate by marketing (5th paragraph on page11) 4. High fixed costs? 5. Capacity augments? Capacity itself not clearly mentioned in the case but; early 1990s: Yes? incurred excess supply? (1st paragraph on page 11, Exhibit 1) late 1990s: 6. High exit barrier? – Yes? capital intensive? 7. rivals diverse in strategies? – No?Coca-Cola and Pepsi’s history of intense rivalry has resulted in the execution of a large number of strategies designed to gain market share and brand recognition. As the industry matures and Coca-Cola and Pepsi learn from past strategies, increased profitability heavily relies on their ability to cut costs, gain fountain contracts, globally expand product mix, and vertically integrate bottler distribution channels. Traditional strategic initiatives such as new product development, advertising, price reduction, and product differentiation will produce minimal results considering Coca-cola and Pepsi are similar in size and power.Coca Cola and Pepsi’s ability to quickly respond to competitor strategies generally lead to industry wars where neither firm is better off then when they started. While it is important to continually maintain brand awareness and pursue various market trends, large gains in prof itability will ensue from strategies that create a sustainable competitive advantage. It is more advantageous for Coca-Cola and Pepsi to invest in strategies that increase the industry demand versus short term profit. Such strategies include but are not limited to, entering developing countries, key acquisitions of growing businesses (i. Yahoo, Diageo, Arista Records, or Starbucks), and increased efforts to vertically integrate bottler distribution channels. Key acquisitions are important in that they can provide the means in which each company can redefine their brand name as more then a â€Å"cola†. Successful examples are Sony, Disney, and GE. Suppliers:low 1. dominated? Metal cans: excess supply (1st paragraph on page 6) 2. unique? not unique 3. obliged to contend? (N/A) 4. credible threats? No 5. important customer? Metal can: largest customer (1st paragraph on page 6) Coke and Pepsi COKE AND PEPSI LEARN TO COMPETE IN INDIABrief Overview:The case of Coke and Pepsi in India is a lesson that all marketers can observe, analyze and learn from, since it involves so many marketing aspects that are essential for all marketers to take into considerationPepsi entered into the Indian beverage market in July 1986 as a joint venture with two local partners, Voltas and Punjab Agro, forming â€Å"Pepsi Foods Ltd. † While Coca-Cola followed suit in 1990 with a joint venture with Britannia Industries India before creating a 100% owned company in 1993 and then ultimately aligning with Parle, the leader in the beverage industry.As both companies would soon discover, â€Å"competing in India requires special knowledge, skills, and local expertise what works here does not always work there. † (Cateora & Graham, 2008, p. 604). In this article, analyze the primary obstacle to Pepsi and Coca-Cola’s success, discuss their strategies to cope with the issue, and ultim ately propose my own suggestions to improvement. Question 1: The political environment in India has proven to be critical to company performance for both PepsiCo and Coca-Cola India. What specific aspects of the political environment have played key roles? Could these effects have been anticipated prior to market entry? If not, could developments in the political arena have been handle better by each company?Indian government viewed as unfriendly to foreign investors. Outside investment had been allowed only in high-tech sectors and was almost entirely prohibited in consumer goods sectors. The â€Å"Principle of indigenous available† If an item could be obtained anywhere else within the country, imports of similar items were forbidden.This made Indian consumers had a little choice of products or brands and no guarantees of quality or reliability.Indian Laws, the government mandated that Pepsi’s products be promoted under the â€Å"Lehar Pepsi† name. For Coca-Cola, they attempted to enter into Indian market by joining with Parle and became â€Å"Coca-Cola India†Yes, it could anticipate the effect prior to market by using information fro m own company research, the business partner in that country, the expertise service, and own experience in near area. They could developments in political arena; Coke could agreed to start new bottling plants instead of buying out Parle, and thus wouldn’t agreed to sell 40% of their equityQuestion 2: Timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India. What benefits or disadvantages accrued as a result of earlier or later market entry? PepsiCo: Pros: (1) entered the market before Coca-Cola and getting an early entry was able to help Pepsi go so far with Indian market while it was still developing; (2) the fact that company gained 26%market share by 1993 Cons: (1) The government mandated that Pepsi’s product be promoted under the name â€Å"Lehar Pepsi†, because foreign collaboration rules in force at the time prohibited the use of foreign brand names on products intended for sale inside India; (2) Indian Govt limited their soft drink sale no exceed 25% of total sales for the new entrant; (3) Pepsi Foods struggled to fight off local competitions. Coca – Cola: Pros: (1) have ability to align themselves with the market leader. In fact, Parle offered to sell Coca – Cola its bottling plants in four key cities, and (2) Parle also offered to sell its leading brands. (3) Finally, Coca – Cola set up two new ventures with Frooti, Soda, and local product was called â€Å"Britco Foods† Cons: (1) was denied entry until 1993 because Pepsi was already there; (2) It was very difficult for Coca – Cola take market share away from Pepsi and local firms, due to the beverage market was itself growing consistently form year to year; (3) Coca –Cola was not allowed to buy back 40% of equity when the company chose to leave Indian market in 1977 Question 7: What lessons can each company draw from its Indian experience as it contemplates entry into other Big Emerging Markets? PepsiCo:Beneficial to keep with local tasteSignificant to follow market trendsSponsors and Celebrity appeals make more exceptional advertisingIt pays to keep up with emerging trends in the marketCoca – Cola:Pays specific attention to deals made with the governmentEstablish a good business relationship with the governmentInvestment in quality productsAdvertising is essentialBeneficial to follow market trends

Behavior Systems Family and Teaching and Learning Activities

Teaching is one of the most difficult jobs, because teachers do not just teach subjects, they teach people, who have different personalities, learning styles, and interests. The behavior systems family of teaching models can help a teacher create an effective learning environment through mastery learning, direct instruction, simulating.The behavior systems family of teaching models focuses on the behaviorist theories of Skinner, com/b-f-skinner-and-albert-bandura/">Bandura, and others. Their theories showed that behavior can be conditioned or created. Teachers can use these theories to cultivate productive and successful classrooms.Mastery learning takes place when material is broken down into small sections that are easy to understand. According to Weil and Calhoun (2008), at the end of each unit, a test is administered to see if the students understood that section. Those who did can move on to the next phase, and those who did not can spend more time on the current section until t hey have. Direct instruction means that the activities and lessons are teacher directed. The students are in a less participatory role, often taking notes or listening to the teacher lecture.Students are given direct instruction for tasks and time to work independently. It is most helpful for teachers to use praise during this time to illicit good behavior and focused study. Simulation is when students role play real life situations in order to gain understanding. Tasks that are realistically complex can seem less so in a classroom setting. According to Mafune (n. d. ), students assume roles of people in various situations, and they are able to understand their motivation and actions. They can simulate a courtroom trial, and focus on specific parts of testimony, or the jurors.The behavioral systems family of teaching models can aid teachers a great deal. Teachers can use behavior theory to achieve their desired results through mastery learning, direct instruction, and simulations. R eferences Mafune, P. Teaching and learning models. A reflection on the work of Bruce Joyce, Bev Showers, Marsha Weil and Others. Retrieved May 22, 2009 from http://hagar. up. ac. za /catts/learner/patriciam/B3a. htm Joyce, B. , Weil, M. , & Calhoun, E. (2008) Models of teaching. (8th ed. ) Boston, MA: Allyn and Bacon.